Live data from Hacker News

How Gmail’s New Inbox Is Affecting Open Rates

blog.mailchimp.com

11–20 of 223 posts

Re: How Gmail’s New Inbox Is Affecting Open Rates

#11
post #5

This change is going to be brutal for anyone with a newsletter. No implication that this is the reason for the change, but it probably means more spending on traditional web advertising.

So far I've found it only affecting sales-type newsletters, which is interesting. Adorama's newsletter (which I could've sworn I opted out of) goes to Promotions, but the ACM newsletter still goes to Inbox.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#16
For some reason, this paragraph irked me more than it should have:

   If the subscriber has tabs but they didn’t opt
   to include the Promotions tab, Gmail will deliver
   to Primary instead. That’s good news. Other than
   that, we’re definitely testing the new inbox and
   trying to figure out how it works. My sense is that
   Gmail wants all marketing email to go to the
   Promotions tab. Even if we did find a tricky way
   into the Primary tab, they’re smart over there,
   and they’d more than likely address any reasonable
   workaround.
The Promotions tab is there so I don't have to see your emails. The fact that you straight-up claim to try to bypass that makes me put you on the same level as the V1agra spammers in my mind.

I'll skim my Promotions tab when I want to. Stay out of my primary inbox.

Re: How Gmail’s New Inbox Is Affecting Open Rates

#17
I really liked the idea of the new inbox at first but right now its overzealousness with the Promotions tab is tempting me to merge everything back into Primary. Daily VC news emails are not promotions; digests of roguelike updates are not promotions; emails from my grandmother to try a brownie recipe aren't promotions (well, I guess they sorta are.)

(Yes, you can train it to send emails from X@Y.Z to primary by default, but at that point what advantage is the split inbox offering me?)

Re: How Gmail’s New Inbox Is Affecting Open Rates

#18

What new inbox? I have seen no change for months, and I view my gmail inbox on the web daily.

There is a new inbox header [1] in Gmail, which adds tabs for your normal inbox, social, promotions, etc.

[1] http://mail.google.com/mail/help/intl/en-US/features.html

Re: How Gmail’s New Inbox Is Affecting Open Rates

#19
I don't think this indicates a Google problem.

They're lucky Google even deliver them to any tab - based on their own figures it's almost a 90% chance of their email being binned by end users (OK, not opened but that's pretty much the same thing). On systems I administer that's way above the threshold I'd consider for blacklist/auto-reject.

Without trying to disparage their business, Mailchimp and associated 'services' are rarely providing 'quality' email in my experience and I don't get customers calling me up asking me to make sure such emails come through. Quite the opposite.

It's hard in the mass email business because most people (e.g. almost 90% it seems) think the emails are crap and don't want them or open them. If that's upsetting then don't complain. You need to look for a different business where you'll feel more loved and appreciated. Mass email is not it and never will be.

Post reply on HN