This change is going to be brutal for anyone with a newsletter. No implication that this is the reason for the change, but it probably means more spending on traditional web advertising.
How Gmail’s New Inbox Is Affecting Open Rates
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Re: How Gmail’s New Inbox Is Affecting Open Rates
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#16 If the subscriber has tabs but they didn’t opt
to include the Promotions tab, Gmail will deliver
to Primary instead. That’s good news. Other than
that, we’re definitely testing the new inbox and
trying to figure out how it works. My sense is that
Gmail wants all marketing email to go to the
Promotions tab. Even if we did find a tricky way
into the Primary tab, they’re smart over there,
and they’d more than likely address any reasonable
workaround.
The Promotions tab is there so I don't have to see your emails. The fact that you straight-up claim to try to bypass that makes me put you on the same level as the V1agra spammers in my mind.I'll skim my Promotions tab when I want to. Stay out of my primary inbox.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#17(Yes, you can train it to send emails from X@Y.Z to primary by default, but at that point what advantage is the split inbox offering me?)
Re: How Gmail’s New Inbox Is Affecting Open Rates
#18What new inbox? I have seen no change for months, and I view my gmail inbox on the web daily.
[1] http://mail.google.com/mail/help/intl/en-US/features.html
Re: How Gmail’s New Inbox Is Affecting Open Rates
#19They're lucky Google even deliver them to any tab - based on their own figures it's almost a 90% chance of their email being binned by end users (OK, not opened but that's pretty much the same thing). On systems I administer that's way above the threshold I'd consider for blacklist/auto-reject.
Without trying to disparage their business, Mailchimp and associated 'services' are rarely providing 'quality' email in my experience and I don't get customers calling me up asking me to make sure such emails come through. Quite the opposite.
It's hard in the mass email business because most people (e.g. almost 90% it seems) think the emails are crap and don't want them or open them. If that's upsetting then don't complain. You need to look for a different business where you'll feel more loved and appreciated. Mass email is not it and never will be.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#20This is off-topic, but if people don't like ads, why don't they just use Gmail with POP3 or IMAP?