Earlier quoted context omitted.
Used games IMHO are a menace. How many software companies give away transferable licenses? (apart from Open-source licenses) It isn't fair to the publisher/developer. I'd rather have seen a price change to facilitate more ownership rather than used games sales. EA's implementation sounded a bit practical to solve the used games market.
Why should games be different to books or DVDs or CDs? Why is it fine for me to sell a book second hand, but not to sell a game second hand?
Enabling resale of digital goods has very high risk of crashing the market, as they almost by definition do not degrade in use. Historically the second hand markets have been limited by local availability, but internet removes such barriers for digital goods and that makes the situation very different for games compared to conventional items such as books.