Live data from Hacker News

Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

fortune.com

301–310 of 405 posts

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#302
post #283
post #250

Earlier quoted context omitted.

For every shop that exists in the real world to sell shit to women you have to remember there's an offshore sports betting portal on the world wide web to relieve men of their disposable income.

Many, maybe even most, online casinos target women primarily.

Not the sports betting sites though, also poker seems to be indifferent in terms of marketing even though it's dominated by men.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#303

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

"In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere." You mention Adidas as if they were in the same boat with Nike. While Adidas suffered from the Kanye West disaster this was a one time blunder and they rebound quickly. in Europe I see On on the rise too, but Adidas is omnipresent.

AFAIK, Adidas has been more niche* in the US, which makes sense given its German origin. I'm German and I don't recall a time when Adidas wasn't either #1 or #2 here. Kanye West barely registered.

* It's reportedly associated with hip hop culture, for example. Widely popular brands don't have such specific associations.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#304

I had a good 15+ year run where I only ever wore Nikes. Then I wore my first wide toe-box shoes and haven’t bought Nike since. Looking back, Nike was never very good about offering different width options on most of their shoes. And I still don’t think they offer wide toe box shoes.

Can I ask what you switched to? I also spent 15 years running in Nikes, mostly Structure, Pegasus, Invincible 3. I tried to stop buying so many american products 2 years ago and went for a pair of On's which are now reaching the end of their life. I can't say I'm super happy with the On's like I was with my Nikes. Might just go back

I did the same, used to be a Nike guy. Switched to a zero drop, wide toe box Altra, and have stayed with them since. (Topo is another competitor in the same space)

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#305

I wanted to check the primary source so I went to (what looks like) the official S&P website and their S&P 100 section at https://www.spglobal.com/spdji/en/indices/equity/sp-100/ I can't find any press release about it. And the Constituents section lists only 10 of them, so I can't check who is there. I even checked the PDFs with methodology but couldn't find the list there. I even tried to limit the search on Google…

How did you search? I really wonder if I just have a vastly different Google algorithm than others because whenever a post similar to this pops up I have no problem finding the info using the most obvious and basic of Google searches, while other people seemingly struggle to find authoritative information. At any rate, the info comes from S&P themselves:

https://press.spglobal.com/2026-09-04-Bloom-Energy,-Illumina...

>Sept 21, 2026 S&P 100 Deletion NIKE NKE Consumer Discretionary

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#306

Earlier quoted context omitted.

[flagged]

Wouldn't the fact that a Black man was their most popular face throughout their successful period negate the idea that it has anything to do with wokeness? I wish people as obtuse as you would take the time to pause and think every once in a while.

Black man who was a TOP ATHLETE! Most Americans are not racist. We are against DEI (putting unqualified people in posh schools/jobs because of their skin color or gender).

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#307
post #26

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

FWIW I have never heard or seen the Hoka brand in my life until now. I wouldn’t even try to google what On looks like. The first time I heard about Allbirds is when they pivoted to AI. We all live in our own bubbles.

On's commitment to avoiding search clicks goes beyond their name.

Their logo deliberately looks more like 'qn' or 'nq' than 'on'. I _had_ a pair and couldn't remember or figure who made it for a while.

they did lock up their domain name, which must have taken some doing.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#308
post #174

Earlier quoted context omitted.

i think the people flagging me haven’t bothered to try reading it, they just assume that they know what it says and thats enough. Despite the fact that I suspect many would agree with the core sentiment, no matter which political side you’re on. It argues that greed causes loss of direction, and that large corporations can’t help themselves but to be greedy.

It does so in an incredibly long winded stream of consciousness that meanders all over the place, and half way through reads as "Nike is bad because it went woke."

Funny, I read it as 'Nike tried to chase after another market, while neglecting its core market in its advertising'...

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#309

Earlier quoted context omitted.

[flagged]

Wouldn't the fact that a Black man was their most popular face throughout their successful period negate the idea that it has anything to do with wokeness? I wish people as obtuse as you would take the time to pause and think every once in a while.

MJ was not a "Black man" he was the best player of all time, That is what people see, not color. Everyone wanted to be like Mike.

I swear the people arguing for this are some of the most racist thinking people, at least the Maga crowd is up front with it.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#310
post #185

Earlier quoted context omitted.

I'm from Spain and I mostly see Skechers, New Balance, Nike (doesn't seem to be doing that bad here?), ASICS, Adidas, Puma, Converse, Vans. Lately Salomon. I hadn't heard of Hoka before either, maybe we are behind the times.

I got a pair of Spanish Joma sneakers last year and I like them better than NB. If they had better materials, more leather, it would be great. The 35+ runners in my city mostly wear Hoka and OC, NB is mostly a mom/dad brand and Nike and Adidas is mostly worn by teens (Forum style), 25+ women (Gazelle, Samba, Superstar) and older demograhic who doesn't run but perform stand up type of work (the foam models). I don't r…

I think if you looked closer at runners you'd see many wearing Adidas, Asics, Brooks & Saucony, too. NB may be a mom/dad fashion brand with models like the 99x, 540, etc, but they're a default starting point for many runners because they're one of very few options that have wide an extra-wide across almost their entire lineup of running shoes.

You mention a handful of specific shoe models but none of them are running shoes (not even the "Night Jogger").

For my daily shoes, I have been wearing cushioned running shoes for the past ~10 years. For my daily trainers, I currently wear On Cloud Eclipse. For workout shoes I alternate between NB SC Trainer and On Cloudmonster Hyper. For trail running, Topo Vista or Inov-8 G280 (now called Trailyfly). For racing, NB SC Elite.

I also have a pair of Sambas for fashion; they're too narrow for anything else. I do light hiking in approach shoes (La Sportiva TX4 -- I ADORE these, to the point I bought their waterproof mid-height version for more extreme hiking), too!

(I am a runner, my son is a high school runner and works in a running shoe store. I'm deeper into the running shoe market than most.)

Post reply on HN