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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

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Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#21

Personal anecdote I treated myself last year to some Nikes (Vaporflys) because they looked suave on a friend's feet.. Did 180km of training, maybe 5 weeks worth, and the soles utterly shredded. Couldn't put my foot down level, corners of the soles completely gone. Shoe store said that's what they're designed to do, no refund. Cost me about $2AUD per km. But it'll cost Nike a bit more than that.

But that’s a thing with all carbon-plated shoes. You get 200-300km out of it. They are usually only worth it, if you run around a sub-3 marathon. It can be worth it for shorter distances but you should have someone looking at your running style because those shoes increase your likeliness of injury if your running style isn’t well or you can keep it up for the whole distance when you are getting tired.

All people I know who use them, just run them once before a race to try them out and after that they are like a very good suit which you only use for special events.

This is really independent of Nike but a thing with those kind of shoes.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#22

Sneakerbots killed it for everyone. Priced out the demand IMO too early. But also, people only have 2 feet.

not sneakebots but competition coupled with failure of nike to modernize past airjordan brand. nike was riding hiding when you alternatives were reebok and new balance. now there are a lot more brands and they leave nike in the dust. my 13-year old athlete

- does not know who “jordan” is

- called me a boomer when I suggested to buy her nike shoes I liked for the upcoming season

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#23

Personal anecdote I treated myself last year to some Nikes (Vaporflys) because they looked suave on a friend's feet.. Did 180km of training, maybe 5 weeks worth, and the soles utterly shredded. Couldn't put my foot down level, corners of the soles completely gone. Shoe store said that's what they're designed to do, no refund. Cost me about $2AUD per km. But it'll cost Nike a bit more than that.

180km is pretty bad but you also trained in a race shoe that deliberately makes material tradeoffs to increase running efficiency.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#25
I feel like athletic shoes have mostly become what they were always meant to be: athletic shoes - you know, for doing something athletic, not just for going to Costco or McDonalds or whatever else. Back in the 90s, athletic shoes, like Nike, were for everything; they were the default shoe style. Now people wear Crocs or flip-flops or something else, not necessarily athletic shoes. So now the market is smaller for Nike - they can make the best athletic shoes in the world, but most people aren't athletes, they just wanna slip something on their feet and go to the grocery store.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#26

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

FWIW I have never heard or seen the Hoka brand in my life until now. I wouldn’t even try to google what On looks like. The first time I heard about Allbirds is when they pivoted to AI.

We all live in our own bubbles.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#27
post #4

Earlier quoted context omitted.

> Sneakerbots killed it for everyone Ultimately I think artificial scarcity/limited production for products offered online is a futile and erroneous venture. The bots exist because the product is valuable. The product is valuable because it's artificially limited.

Slightly different take IMO. There's a niche market for certain player's sneakers. If Nike services them at a price point (e.g. $200 base) then people can keep buying from Nike and will buy the next version. If instead some sneakerbot takes ALL the consumer surplus (buys for $200, resells for $1000) yes that is the actual demand curve but it hurts NIKE'S business and the consumer.

If Nike wanted to stop that they could just take more orders at $200. It's not like a concert, they can just make more shoes.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#28

Personal anecdote I treated myself last year to some Nikes (Vaporflys) because they looked suave on a friend's feet.. Did 180km of training, maybe 5 weeks worth, and the soles utterly shredded. Couldn't put my foot down level, corners of the soles completely gone. Shoe store said that's what they're designed to do, no refund. Cost me about $2AUD per km. But it'll cost Nike a bit more than that.

That is exactly what they’re supposed to do. They are marketed as racing shoes for a couple of marathons, tops. Everything on those shoes is designed to be as thin and as light as possible.
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