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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

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Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#201

Post by ChrisMarshallNY »

legitster wrote: post #76
nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.

Hoka is great. I have several pairs. I tend to go through a couple of pairs a year.

Not that long ago, they were an oddity, around here.

Let's hope success doesn't spoil them.

I used to use Nikes, then something happened, and the exact same type that were comfortable, last year, are now giving me blisters.

Enshittification doesn't just affect tech.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#204

Post by cindyllm »

earth-tattoo wrote: post #203
hyperlinerapp wrote: post #24

The marketing campaign they launched in April 2023 also deteriorated their brand position. It earned them woke coins, but the NPV of all those future woke coins flows was negative.

[flagged]

[dead]

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#205

Post by eightysixfour »

gyomu wrote: post #141

Wild that you can have Tim Cook, one of the most effective CEOs of all time, on your board of directors and fumble so badly. There must be some juicy drama that went on behind the scenes, I hope we get to hear it eventually.

I would argue it was moving towards a more Apple-like distribution model that has hurt them so much.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#206

Post by wvanbergen »

jmyeet wrote: post #48

Two things really undead Nike: DTC and the simplification of their product line. But where did those ideas come from? Mckinsey [1]. Does anything good ever come out of management consulting? It just seems to be a scam whenever I hear about. It's to provide cover for CEOs where the consultants can get blamed when things inevitably go sour. Then you fire them and hire new consultants. It's only when the disaster is so…

This is the value of consulting. If it works, you get to claim the win. If it fails, you blame the consultant.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#207

Post by nl »

jahller wrote: post #90
sh-run wrote: post #16

As a trail runner it’s been weird to watch. Nike ACG has been putting out some seriously good, cutting edge equipment. Ultrafly is a great shoe, as is the Pegasus trail for road-to-trail they’ve also got some neat cooling tech that I don’t have personal experience with. Project Oregon left a bad taste in a lot of people’s mouth. It feels like right when they recovered their image with runners they are losing mass app…

I think they should continue pushing ACG as a standalone apparal brand. they have good designs and could compete with The North Face and Patagonia in the streetwear/outdoor market

I agree with this.

I think they should make a range of climbing shoes to reinforce credibility on this market. Adidas has 5.10 and some pretty serious climbers (Janja Garnbret!) on their books. The competition (LaSportiva, Scarpa) is ripe for disruption.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#208

Post by cuvert »

fransje26 wrote: post #157
branko_d wrote: post #51

Last month, I bought two pairs of sneakers: one was a full leather design made in Spain, the other was a leather/cloth combination (Italian design, I'm not sure where they are made). Both are comfortable, seem to be of very good quality and look premium. The price of these two pairs together was less then one Nike pair made of synthetic materials. This was in Novi Sad, Serbia. I don't know what's going on around the…

> one was a full leather design made in Spain Would you care to share the brand name, for posterity?

I think he might be talking about Camper Shoes. I have two pairs that are at least 6 years old, but they are not made for running, and, they are also not as comfortable for walking as many of the famous brands. One was made in Cambodia (Peu) and the other one in Vietnam (Drift).

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#209

Post by jmelo11 »

Al-Khwarizmi wrote: post #173
legitster wrote: post #76

Earlier quoted context omitted.

> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.

I'm from Spain and I mostly see Skechers, New Balance, Nike (doesn't seem to be doing that bad here?), ASICS, Adidas, Puma, Converse, Vans. Lately Salomon. I hadn't heard of Hoka before either, maybe we are behind the times.

Thats the same brand space of most of spanish speaking countries. I wonder why.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#210

Post by petre »

weinzierl wrote: post #184
Al-Khwarizmi wrote: post #173

Earlier quoted context omitted.

I'm from Spain and I mostly see Skechers, New Balance, Nike (doesn't seem to be doing that bad here?), ASICS, Adidas, Puma, Converse, Vans. Lately Salomon. I hadn't heard of Hoka before either, maybe we are behind the times.

While Hoka was originally a French company they have been US owned for a long time, so I think they are just not popular in Europe. The Swiss brand On on the other hand seems to be everywhere all over Europe now and I am surprised you haven't seen them in Spain yet.

They are both popular with runners in Europe as of post 2023. Most of the runners that stop at the cofee shop wear either one of those brands. 35+ demographic.
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