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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

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Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#181

Post by weinzierl »

nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

"In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere."

You mention Adidas as if they were in the same boat with Nike. While Adidas suffered from the Kanye West disaster this was a one time blunder and they rebound quickly.

in Europe I see On on the rise too, but Adidas is omnipresent.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#182

Post by user_7832 »

Al-Khwarizmi wrote: post #172
legitster wrote: post #75

Earlier quoted context omitted.

> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.

I'm from Spain and I mostly see Skechers, New Balance, Nike (doesn't seem to be doing that bad here?), ASICS, Adidas, Puma, Converse, Vans. Lately Salomon. I hadn't heard of Hoka before either, maybe we are behind the times.

The list is quite similar in NL too tbh.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#183

Post by weinzierl »

Al-Khwarizmi wrote: post #172
legitster wrote: post #75

Earlier quoted context omitted.

> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.

I'm from Spain and I mostly see Skechers, New Balance, Nike (doesn't seem to be doing that bad here?), ASICS, Adidas, Puma, Converse, Vans. Lately Salomon. I hadn't heard of Hoka before either, maybe we are behind the times.

While Hoka was originally a French company they have been US owned for a long time, so I think they are just not popular in Europe.

The Swiss brand On on the other hand seems to be everywhere all over Europe now and I am surprised you haven't seen them in Spain yet.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#184

Post by petre »

Al-Khwarizmi wrote: post #172
legitster wrote: post #75

Earlier quoted context omitted.

> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.

I'm from Spain and I mostly see Skechers, New Balance, Nike (doesn't seem to be doing that bad here?), ASICS, Adidas, Puma, Converse, Vans. Lately Salomon. I hadn't heard of Hoka before either, maybe we are behind the times.

I got a pair of Spanish Joma sneakers last year and I like them better than NB. If they had better materials, more leather, it would be great.

The 35+ runners in my city mostly wear Hoka and OC, NB is mostly a mom/dad brand and Nike and Adidas is mostly worn by teens (Forum style), 25+ women (Gazelle, Samba, Superstar) and older demograhic who doesn't run but perform stand up type of work (the foam models).

I don't run. Most of my shoes are Adidas, but I like my Nikes better after I got two pairs, altough I dislike their branding. Most of my Adidas sneakers (Gazelle and Samba) are too narrow, the Terex have lost their outsoles, the Night joggers are fine, but the amount of foam and sponge annoys me and I have another pair with a very thick outsole which are also annoying. The skater Adidas versions (Tyshawn) are great, along with the Etnies shoes and the bike specific FiveTen brand (also Adidas). For outdoor activities I use Columbia aporoach shoes and Garmont 3/4 boots. I've injured both of my ankles with a pair of Black Diamond approach shoes because they're too narrow. When I want a bit more confort while walking, I take my Mizuno Wave Rider although their lining broke after less than a week and they're no go if it's too hot outside. They also get rocks in the outsole and are notoriously hard to clean if you accidentally step in sticky stuff.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#185

Post by intrasight »

loeg wrote: post #92
legitster wrote: post #75

Earlier quoted context omitted.

> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.

Hoka blew up in the running space, like, ten+ years ago. The first Cliftons were pretty novel for being extremely plush. Light-ish weight maxi shoes weren't really a thing before Hoka popularized them. Now every running shoe brand offers something in that space. More recently I think they've been adopted by the "active retiree" crowd? They're nice to walk in. (I owned some of the original Cliftons myself. Did not lov…

My orthopedic doc and Google doc both said to get Hoka for the foot pain I am having.

I was at a small restaurant last week. Was chatting with the two owners. All three of us were wearing Hoka Bondi.

I am an ex-runner (hip issues). Wore Asics gel kayano for 30 years. Now I'm a Hoka man.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#186

Post by rjsw »

throwaway2037 wrote: post #142
allthetime wrote: post #31

Earlier quoted context omitted.

Allbirds never made serious running shoes. Hoka grew out of the ultra running scene and broadened their offering.. On are European and went hard with their unusual sole design.

Hoka has a fairly unusual corporate history. They were founded in 2009 in Annecy, France. (Yeah, read that twice. No hate on Annecy, but that is a mega brand being started from a tiny French city!) Then in 2013, they were acquired by California-based Deckers Brands which is also the owner of UGG and Teva. The real question: How did they become the Lululemon of casual sneakers? Just like lots of women who don't do yog…

Hoka was founded by former Salomon employees, why would they want to move from Annecy?

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#187

Post by wvh »

legitster wrote: post #75
nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.

I'm a trail runner in Northern Europe. Hoka has been omnipresent there for the last few years, as has (traditionally) Salomon.

Not sure I've seen much Hoka outside of trial running circles here yet.

I'm thinking about sneakers used for actually doing sport though.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#188

Post by sph »

bogdan wrote: post #165
ivankra wrote: post #49

Earlier quoted context omitted.

YMMV but Hoka Bondi is the most comfortable pair of sneakers I've ever had in my life. I'm not going back to Nike. Haven't heard/seen much of them until this year too though.

And gaviota is best for wide feet. They are really comfy

Well, I guess I inadvertently got great recommendations for running shoes with my ignorance (and wide feet). Thanks.

Cunningham’s Law strikes again.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#189

Post by corford »

freetime2 wrote: post #131
wideopenspace wrote: post #93

Earlier quoted context omitted.

Can I ask what you switched to? I also spent 15 years running in Nikes, mostly Structure, Pegasus, Invincible 3. I tried to stop buying so many american products 2 years ago and went for a pair of On's which are now reaching the end of their life. I can't say I'm super happy with the On's like I was with my Nikes. Might just go back

For actually running (as opposed to just casual use), Nike was never actually my first choice. I used Brooks in the past, and recently Hoka - both of which I think are great shoes. Unfortunately both are US based. For a non-US company, maybe give Asics (Japanese brand) a look? They never really fit me right personally, but I know they are popular amongst runners. And just to clarify - I don't think any of the brands…

FYI, Hoka have an EU site too
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