121–130 of 395 posts
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> In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Man, I'm in such different circles than everyone. I've never heard of Hoka and I don't know any sneakerheads. Everyone I know is into Keens, Toms, or Sketchers.
i think one can be in Sketchers but who is into Sketchers?
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>until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. In Switzerland, every decent sports store now has a whole treadmill with some sort of gait analysis thing and a dedicated guy that is going to pick a shoe for you based on that + your running level. Anecdotal evidence, but 80% of the time I see someone buying running shoes in Ochsner t…
Couple that with the fact almost everyone seems to run now, and that running shoes/trainers have become acceptable fashion in all but the haughtiest of occasions. In the 90s, running wasn't even really a thing. A few people went "jogging" for exercise. Otherwise it was a proper sport in which very few partook. Trainers were predominantly worn by children. Adults wore "real" shoes. Something changed in the past ten ye…
For running errands maybe.
Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…
- Heel drop, as others have said, can destroy your Achilles if you go too low. Too high and you can exacerbate hip issues.
- Big feet? If your manufacturer doesn’t offer wide versions, you’re going to have a bad time. You still might if they only expand the upper without actually widening the lower (Nike pulls this shit).
- Running on weird, slick surfaces? Better hope you have strong grip and traction (they’re not all equal by any stretch)
- Running in a hot climate? Better hope for a breathable shoe or your blisters will wreck you.
- Need stability elements? Or a carbon plate? Better hope you bought a stability shoe! Also keep in mind that there is research that those things can wreck your foot health long-term.
- Ugh, I’m so confused, I’ll just get the most popular running shoe out there, the Nike Pegasus! Well, you might be in for a nasty surprise when you learn that it’s the only modern shoe that still contains literal airbags. Step on bark chips the wrong way and your shoe might pop!
And that’s all before you get started on colorways. The idea that shoes are all equally good for everyone is as outdated as the idea that you can swap two people’s Chipotle orders and no one will notice.
> revenue down 2%
That means almost nothing, right? Some fluctuation must be expected. The Stock also looks like it really benefited from a Corona boost that is now cooling off.
Can someone with more insight explain why everyone is screaming?
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yes, but people will only pay up to a certain price for a sneaker if they are not collectors and only consumers. and as we now see, a shoe business is not running that well, if it mainly caters to resellers and collectors. i can remember a few instances about 5 years ago when I was really interested in a nike shoe "drop", but didnt win in the shoe lottery to purchase the show. the result? i just stopped looking at Ni…
Non-collectors don't need what the bots are buying, they can just go to the store and get normal sneakers. I don't see how limited edition shoe scalping affects the normal market at all.
Yeah, I can go and buy a pair of black Nikes in any shop today. But even though they make lots of variety, they never seem to make it in enough volume that I can buy it. I'm not interested in being a collector - I just want shoes that aren't black, white or grey.
So I shoes from companies that don't have as much weird hype around them.
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>until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. In Switzerland, every decent sports store now has a whole treadmill with some sort of gait analysis thing and a dedicated guy that is going to pick a shoe for you based on that + your running level. Anecdotal evidence, but 80% of the time I see someone buying running shoes in Ochsner t…
The comments in the article about 'performance' are very real. When Nike was still in retail stores, 9/10 shoes were fashion sneakers and had nothing to do with athletics/running/performance. By comparison, Hoka is positioned as a runners shoe. They have a variety of models based on the type of running you need (daily, long run, race), provide road/trail variants (their Speedgoat is amazing trail shoe), have large to…
Earlier quoted context omitted.
>until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. In Switzerland, every decent sports store now has a whole treadmill with some sort of gait analysis thing and a dedicated guy that is going to pick a shoe for you based on that + your running level. Anecdotal evidence, but 80% of the time I see someone buying running shoes in Ochsner t…
Semi-related: I did the gait analysis thing when I started seriously training for a half marathon. The guy showed me the video and reached the conclusion that, since I run with my knees flexed inwards (true) I needed a certain shoe that would "stabilize" my feet and push my knees outwards. It took me several years and several pieces of orthopedic equipment to recover from the damage those shoes did to me. Do not trus…
Shoes * body * mileage = impact, where body gives signs of damage being done and is also the one to work on via technique and strength if something is not going well in your posture. I see the 'duck run' (knee buckling inside, feet moving outside to correct for the loss of height) all the time and would think that something that mostly is related to underdeveloped muscles around the knee.
Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…
FWIW I have never heard or seen the Hoka brand in my life until now. I wouldn’t even try to google what On looks like. The first time I heard about Allbirds is when they pivoted to AI. We all live in our own bubbles.