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Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

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Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#111

Post by flossly »

freetime2 wrote: post #91
boogieknite wrote: post #85

Earlier quoted context omitted.

i think one can be in Sketchers but who is into Sketchers?

I have some Skechers slip-ins that I love. I live in Japan where you have to take off/put on shoes all the time at home, restuarants, doctors/dentists, gyms, etc, so they are incredibly convenient. Also very comfortable, and constructed about as well as a pair of Nikes costing twice as much. I am unapologetically into Skechers. Though I do try to seek out the ones without that big ugly "S" on the side.

They certainly have design issues. For such a big brand, I dont get it... Why not make 'm look nice?

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#112

Post by locallost »

The direct to consumer pivot is often mentioned, but this is probably something that just accelerated their demise. The bigger problem right now for the turnaround is the competition. A lot of Chinese brands even dominate some spaces like basketball in the last years, and they are still difficult to get in Europe where I live, but they are making a push. Once that happens, I am not sure what Nike is going to do. Quality wise pretty much every review puts shoes from Li-Ning and 361 as the best of the best. And they're not cheap either.

In a lot of ways they remind me of Intel, and I'm not sure there will be a shoe center buildout bubble around to save them.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#113

Post by probably_wrong »

mamonster wrote: post #64
nemothekid wrote: post #11

Nike's destruction over the past 5 years was really surprised and until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. About 2-3 years, it felt like, out of nowhere everyone was wearing Hoka and On brand sneakers. In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere. Wh…

>until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. In Switzerland, every decent sports store now has a whole treadmill with some sort of gait analysis thing and a dedicated guy that is going to pick a shoe for you based on that + your running level. Anecdotal evidence, but 80% of the time I see someone buying running shoes in Ochsner t…

Semi-related: I did the gait analysis thing when I started seriously training for a half marathon. The guy showed me the video and reached the conclusion that, since I run with my knees flexed inwards (true) I needed a certain shoe that would "stabilize" my feet and push my knees outwards.

It took me several years and several pieces of orthopedic equipment to recover from the damage those shoes did to me. Do not trust salesmen with medical advice.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#114

Post by cpursley »

aprilthird2021 wrote: post #36
sh-run wrote: post #16

As a trail runner it’s been weird to watch. Nike ACG has been putting out some seriously good, cutting edge equipment. Ultrafly is a great shoe, as is the Pegasus trail for road-to-trail they’ve also got some neat cooling tech that I don’t have personal experience with. Project Oregon left a bad taste in a lot of people’s mouth. It feels like right when they recovered their image with runners they are losing mass app…

Runners are not even like 20-30% of the buyers of such shoes I'd wager. Most people buying a cushioned On, Hoka, or Nike running shoe are just looking for a shoe that's comfortable and versatile

I think there’s actually a direct correlation of people wearing these athletic shoes, especially the really expensive fancy ones in public places and actually not being in shape. It’s pretty funny. People who are truly into athletics or generally wear those shoes only in the particular setting i.e. trail running, in the gym, etc., and then switch into normal shoes.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#116

Post by close04 »

globular-toast wrote: post #70
mamonster wrote: post #64

Earlier quoted context omitted.

>until I read up about the whole "direct to consumer" fiasco it really helped me understand another trend I was a bit confused about. In Switzerland, every decent sports store now has a whole treadmill with some sort of gait analysis thing and a dedicated guy that is going to pick a shoe for you based on that + your running level. Anecdotal evidence, but 80% of the time I see someone buying running shoes in Ochsner t…

Couple that with the fact almost everyone seems to run now, and that running shoes/trainers have become acceptable fashion in all but the haughtiest of occasions. In the 90s, running wasn't even really a thing. A few people went "jogging" for exercise. Otherwise it was a proper sport in which very few partook. Trainers were predominantly worn by children. Adults wore "real" shoes. Something changed in the past ten ye…

Looking around me I was convinced that most of Nike's and Adidas' sales were coming from the "fashion" side of things. People buying everyday shoes from a famous brand. The "professional" shoe was for professional athletes, football players, etc. I'd hear that a player signed with Adidas, or a runner was wearing Nike for a race, but regular people didn't go in stores for the specs, they went for the brand.

Like you say, until recently almost nobody had running shoes because running as a sport for regular people wasn't a thing. People would have some trainers that fit every sporty activity. Just because people buy more running shoes doesn't mean they buy less of the day too day shoes. Fashion and sports shoes don't replace each other. The sales of sport shoes just created a new market, they didn't cannibalize the rest of the sales. That must have been self-inflicted.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#117

Post by somat »

conductr wrote: post #82
milchek wrote: post #46

Earlier quoted context omitted.

Is this a US thing? In Australia all sports/shoe retailers have been stocking Nike the whole time. If I understand correctly folks are saying in the US Nike gave up its retail shelf space in favour of their own stores and online?

In my opinion, in US, they became more fashion than athletic. Without realizing athletic is a huge fashion trend. The talk of hoka and on taking share, is true, but it’s also an extension of the fashion trend for something new/fresh/unique/authentic in the athletic category. Apparel has seen similar shifts, newer entrants like Alo and Vuori have put Lululemon and other more established brands on their heals.

I suspect the danger of pivoting into a pure fashion design is that even in the fashion market people crave a little authenticity. Perhaps you never run but you like the idea and so buy running shoes. do you get the fake running shoes or the real ones?

The other one I have noticed is work boots. With a complex market interaction. Real work boots are expensive, built to survive in an adverse environment. However people crave something with substance. So there is a large customer base buying them for fashion. The manufacturer notices this and start to reduce quality(no need to build them so well if the customer won't notice) and you end up with an expensive boot that sucks. The (much smaller) real customer base, the workers, do start noticing and slowly start moving to a different brand, the fashion customers eventually pick up on this and follow. the whole process can take decades.

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#118

Post by 4848588585 »

deaux wrote: post #57
eastbound wrote: post #32

Earlier quoted context omitted.

[flagged]

Talk about living in a bubble. Nike is an ultraglobal brand. The people who A. saw those ads and B. considered them negatively represent maybe 0.5% of global revenue. If even that. They sure weren't running "body-positive woman" ads in Tokyo and Zagreb. It's time you get out there and meet some people from different backgrounds rather than something filtered down to like-minded people, and hopefully realize that your…

[dead]

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#119

Post by microtonal »

freetime2 wrote: post #91
boogieknite wrote: post #85

Earlier quoted context omitted.

i think one can be in Sketchers but who is into Sketchers?

I have some Skechers slip-ins that I love. I live in Japan where you have to take off/put on shoes all the time at home, restuarants, doctors/dentists, gyms, etc, so they are incredibly convenient. Also very comfortable, and constructed about as well as a pair of Nikes costing twice as much. I am unapologetically into Skechers. Though I do try to seek out the ones without that big ugly "S" on the side.

I have a pair of Sketcher slip-ins for when I want to do some quick errands. They may be ok when comparing to Nike or Adidas, but IMO they generally just feel terrible and don't provide good support. In no way comparable to e.g. my ECCOs, which not high-end either (though slightly more expensive than Sketchers).

Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout

#120

Post by walthamstow »

prawn wrote: post #83
arlattimore wrote: post #78

Earlier quoted context omitted.

The comments in the article about 'performance' are very real. When Nike was still in retail stores, 9/10 shoes were fashion sneakers and had nothing to do with athletics/running/performance. By comparison, Hoka is positioned as a runners shoe. They have a variety of models based on the type of running you need (daily, long run, race), provide road/trail variants (their Speedgoat is amazing trail shoe), have large to…

I think they do have that - Nike SB for skate/street, Nike ACG for trail, etc. That said, I have twice gone to re-buy a trail-oriented shoe of theirs that I liked in the past, and found that it never stuck, and the new options in that space were garish or over-reliant on mesh which just lets in dirt and thorns.

What are you wearing for trail runners now?
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