Show HN: Pieces – Social network for people

Would you consider continuing this as a non-profit?

But when I went to the Docs tab in my profile, it says...

Doc Not Found The doc "how-to-use-pieces" could not be found

The playbook that you lay out is basically the playbook every social network has come up with... and where are we now in 2026? Has that playbook produced anything good?

The niche social networks don't work and will never grow beyond their niches. Everyone is trying to start the niche thing, but ultimately, photographers want to be around non-photographers, animators want to be around non-animators, etc.,. Historically this was solved by people being on the incumbent platforms like IG/Facebook/Twitter/whatever, with niche networks to fill those specialized needs in. But I guarantee you that in the next five years there's going to be a huge exodus out of the incumbent networks and there will be a vacuum with new platforms vying to fill the space. These new platforms will have their own takes on what makes a good social network. PIECES is me throwing in my hat.

I built PIECES first and foremost for myself. I had a xanga that I loved, multiple tumblrs that I still reference, an insta to talk to my friends, finstas that I still sometimes lurk on, a Substack, and a Twitter that I just re-started posting in, but at this point nothing really compares to PIECES. The most analogous is tumblr but that too became a niche platform that has been abandoned. PIECES has been great for me because it's a place I can express myself without getting caught in some other company's algo while also being able to share exclusively with my friends.

I can write more but I'll finish with this. It's July 2026 and I declare that PIECES is here to stay. There is no world where I write on the home page, "Hey everyone, it's with a heavy heart that I have to tell everyone that PIECES is closing..." I've been on the internet for 28 years now. PIECES is good. It's going to be slow growth because I refuse to build in any type of addictive/gamified functionality or make false promises or w/e but as the exodus away from incumbent social media takes place, PIECES will be one of the platforms there that promises something different.

But we'll see and I'll return back to this post in July 2030. I don't think I'll be eating my words though.

I don't know if alternative social media can ever scale as large as Reddit. Tildes.net and Lemmy both have similar activity to Hacker News and I'd consider them both "successful."

The truth is that Reddit, Instagram, Facebook, etc are not websites used to drive connections between human beings; they're media machines meant to create ad distribution channels. And that's what users want.

When someone uses Instagram, they don't want to see their friends vacation photos - they want to see Cardi Bs latest post. Meta attaches ads to that interaction and that's how they drive revenue.

When someone uses Reddit, they aren't seeing what their neighbor has to say - they're consuming a long flowing rage bait story or a web comic. Sure, there are smaller, niche communities but that isn't the bulk of the site traffic.

And, honestly, content is addictive. I'm personally not on Reddit to make friends or deepen my connection with other humans. I'm there to scroll through memes and cat pictures.

I think that smaller social media sites fail because they don't emphasize media generation and distribution. That reframing still presents difficult problems to solve but I feel like that simple perspective pivot helps with growth. Like, if you wanted to take the "OG" Reddit approach to bootstrapping a social media site you could just programatically generate massive amounts of fake content. Rage bait stories, product placement, etc. Just firehose as much media to drive engagement until you get actual human beings to take part.

That is is growth is what you want. It's arguable whether hyperscaled social media platforms actually make society better or individuals happier.

I'll say this: when you log into one of the incumbent social networks like IG/X/SnapChat/Facebook and you see a post that you don't care at all to see, why are you seeing that? It's because they want you to see it. They think that this post with this content and these reactions has the highest chance of making you engage with it and see more ads. The best example of this is navigating reddit.com vs old.reddit.com. The fancier reddit.com always recommends me stuff that I don't really care about but end up clicking through on because I am weak and they know I am weak. old.reddit.com is closer to the old internet that I enjoy: I check in on topics/subreddits I'm interested in and then when nothing is new or interesting, I do other things.

Arguably, building a platform that's less addictive is foolish and leaving money on the table. But as someone who had to quit IG for 2 years (though I'm back on it now) I really don't want to sell people a digital drug addiction. I see YouTube videos which are basically just rage bait and I'm like, why would I want to support a world where acting in bad faith is the hallmark of a lucrative career?

To answer your question more directly, the internet has given me a lot. One of the reasons I'm so into soccer/football is because following the /r/soccer subreddit taught me about the sport and after browsing on/off for a couple of years I can tell you all the big storylines. I never in a million years would've been a football fan if it weren't for the subreddit. I've picked up hobbies like shuffling to house music by following various shufflers on IG. I keep in touch with friends from middle school who, if I grew up in earlier decades, I would've lost contact with a long, long time ago. All because of social media.

The internet can be a great place when the platforms themselves allow us to control our attention. I'm optimistic about PIECES and the other platforms we're building. I want people to feel connected to other people. Is there anything more important than that?