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Apple reveals new AI architecture built around Google Gemini models

macrumors.com

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Re: Apple reveals new AI architecture built around Google Gemini models

#311

Post by TZubiri »

mark_l_watson wrote: post #297
TZubiri wrote: post #201

Another one bites the dust What a blunder, they resisted AI for like 2 years when it was all the buzz, and now when the bubble is about to bust and every user has AI fatigue they decide to finally dip into the fad? Before it was as if avoiding AI was a conscious design decision, and if there was an AI crash, Apple would be the only survivor left. Now it feels like they weren't in on the meme out of incompetence and a…

I agree that many AI businesses will go bust and they deserve it, but the tech is good. I can recommend my own layered approach, using the lowest capability models that get stuff done: 1. I maximally use local models like gemma4:26b-a4b-it-qat for everything that works with this free option. 2. I like paying for inexpensive APIs for mid-tier models like deepseek v4 flash, gcp-5-mini, gemini-2-flash for things that op…

I think you are conflating LLMs with AI.

LLMs we all agreed were amazing back in 2023-2024.

What's happening now with AI is more of a corporate phenomenon quite removed from the actual tech.

Yes LLMs are useful, but replacing customer support with an LLM that gives user accounts away, or calling LLMs on a loop where the bottleneck is your checkbook and calling it AGI, those are phenomenons that are separate from LLMs.

Re: Apple reveals new AI architecture built around Google Gemini models

#312

Post by ActorNightly »

luk212 wrote: post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

I absolutely adore the historical revisionism that apple cares about privacy.

Run your router through a linux laptop as a proxy so you can capture traffic, connect any apple device to your router, and see the vasts amount of data your device sends to apple.

Apple DGAF about privacy, they want your data as much as anyone else, their only thing is that they should be the only ones to get it and then other people have to pay them for it, rather than your device sending the data to the 3d party directly.

And if you think your data is secure, reminder that The Fappening was all done targeting apple devices.

Re: Apple reveals new AI architecture built around Google Gemini models

#313

Post by ethbr1 »

transcriptase wrote: post #304
Zagitta wrote: post #283

Earlier quoted context omitted.

Ah yes something a trillion dollar tech company definitely is too inept to solve!

Why bother when some round-rimmed glasses wearing suit in Brussels named Klaus will immediately begin working on the next set of demands?

Yes, heaven forbid governments impose any constraints on Microsoft, Apple, Google, or Facebook, because they've been handling things so well on their own.

Re: Apple reveals new AI architecture built around Google Gemini models

#315

Post by airstrike »

materielle wrote: post #309
impulser_ wrote: post #267

Earlier quoted context omitted.

They are using Google Cloud. https://security.apple.com/blog/expanding-pcc/?linkId=100000... "Now, we are collaborating with Google and NVIDIA to run new Apple Intelligence workloads on Google Cloud, extending our industry-leading PCC privacy commitments to third-party data centers for the first time."

That’s not so special, though? There’s a difference between Google infra running Google services. Versus any F500 company running their services on GCP. It’s a bit whacky to think about because Apple will operate Google owned software on GCP. But it should be sandboxed just the same. I’m not making a normative privacy argument here. Just pointing out that this is cloud business as usual. Perhaps it’s interesting Appl…

I think the difference is scale. This is Apple, so it's an enormous amount of devices. And it's a seamless experience, to the user, going from local model to cloud models.

So the question about which model Apple was going to use and where has been highly anticipated, especially by the likes of OpenAI and Anthropic. Imagine if either one could say they have Apple as their customer?

Apple certainly has the cash to burn if they wanted to train their own model, but it also always seemed out of their core competency. This is a major win for Google.

So "business as usual" but with huge implications for the AI ecosystem in general.

Re: Apple reveals new AI architecture built around Google Gemini models

#316

Post by koolala »

TylerE wrote: post #307
doikor wrote: post #183

Earlier quoted context omitted.

Put in the destination before start driving? CarPlay does not work at all if you have not enabled Siri. As in it won’t even connect.

Since when? I've used Carplay for years and I've NEVER had Siri enabled. I despise voice control.

Never enabled it or never disabled it? Do you remember disabling it?

Re: Apple reveals new AI architecture built around Google Gemini models

#317

Post by ezfe »

impulser_ wrote: post #267
janalsncm wrote: post #235

Earlier quoted context omitted.

If Apple is running the inference from Apple iPhones and Apple data centers then Apple has operational control. Google’s influence ends the moment they hand the weights over to Apple.

They are using Google Cloud. https://security.apple.com/blog/expanding-pcc/?linkId=100000... "Now, we are collaborating with Google and NVIDIA to run new Apple Intelligence workloads on Google Cloud, extending our industry-leading PCC privacy commitments to third-party data centers for the first time."

iCloud already uses Google Cloud, so that still doesn't change the operational boundaries of where data goes

Re: Apple reveals new AI architecture built around Google Gemini models

#318

Post by ezfe »

aorloff wrote: post #140
luk212 wrote: post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

Oh yes Apple "wraps" their AI in a "privacy architecture" -- you can't use Carplay unless you turn it (Siri) on.

Yes, but Siri can be turned off from invocation without turning off CarPlay. You can disable the side button and Hey Siri while leaving Siri "on."

Re: Apple reveals new AI architecture built around Google Gemini models

#319

Post by ezfe »

usrnm wrote: post #179
Schiendelman wrote: post #32

Earlier quoted context omitted.

I don't think they're "trusting Google" with anything. It's a Google model run by Apple, just like you download a model from Hugging Face to run when you want to.

> It's a Google model run by Apple Run by Apple where? Do they really have enough hardware to run it in-house?

Reportedly it's running in Google Cloud, but Apple already uses Google Cloud for iCloud

Re: Apple reveals new AI architecture built around Google Gemini models

#320

Post by koolala »

transcriptase wrote: post #304
Zagitta wrote: post #283

Earlier quoted context omitted.

Ah yes something a trillion dollar tech company definitely is too inept to solve!

Why bother when some round-rimmed glasses wearing suit in Brussels named Klaus will immediately begin working on the next set of demands?

Sounds more thoughtful than the political theater that happened around banning / controlling Tiktok.
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