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Apple reveals new AI architecture built around Google Gemini models

macrumors.com

131–140 of 609 posts

Re: Apple reveals new AI architecture built around Google Gemini models

#131
I'm really not looking forward to Gemini models on my devices.

Gemini models clearly gaslight the user and hallucinate, they're also SUPER verbose, as shown in the demos from the keynote.

Plus, if they're not charging a subscription for this, you know we're getting the dumbest models...

Re: Apple reveals new AI architecture built around Google Gemini models

#132
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Google was likely the only lab grown up enough that could handle Apple's volume and requests.

Apple was not going to hand over the keys to AI to just anyone.

Apple is a Fortune 5 company with a brand value alone worth more than any of these AI labs besides Google.

There's too much at stake for them to not play it safe. There's almost nothing to gain taking a risk

Re: Apple reveals new AI architecture built around Google Gemini models

#133
post #104

Earlier quoted context omitted.

At the time Apple made this decision there wasn’t as strong of a difference in model quality between Google, anthropic, and OpenAI as there is now. Also Apple definitely burnt some bridges with OpenAI on the agreement they made together a year earlier.

> wasn’t as strong of a difference in model quality between Google, anthropic, and OpenAI as there is now What's the difference now? I would guess 9/10 people here would have a very hard time telling the models apart in a blind taste test.

Especially if you are not asking siri to code stuff. If your use case is still "personal context" with "conversation", even if there is a 9/10 difference, the users may see their abilities going from 3/10 presently to 6/10 or 7/10, and still a massive upgrade for most of them. I think therapy and scientific research may remain in the domain of frontier chat interfaces for another year.

Re: Apple reveals new AI architecture built around Google Gemini models

#135
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

[deleted]

Re: Apple reveals new AI architecture built around Google Gemini models

#136

Earlier quoted context omitted.

Google pays to be the default search because they make more from selling ads on those searches than they are paying for the search. I don't see the same thing here. Google isn't making any money from being the assistant in Apple, so why would they pay to be it?

It doesn't matter if it's classic search or LLM. They can monetize tracking information as easily as they can sell ads. They'll have fast cheap custom-built assistant models that run on device by default, keeping things profitable. In time they'll likely double-dip again by injecting product placement in results.

Google can't track information in private inference. That's kinda the point.

Re: Apple reveals new AI architecture built around Google Gemini models

#137

Earlier quoted context omitted.

Maybe they're looking for stability and trust Google to be around longer than Antrophic or OpenAI when the storm starts.

And Apple already has a $20B search partnership with Google they can build on.

fair and square, indeed

Re: Apple reveals new AI architecture built around Google Gemini models

#138
post #89

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

Translation: Since it's the user 's device, not Apple's, EU correctly "interprets" this as the user has the right to do whatever they please, including installing third-party chat apps. Apple are just bulshitters when it comes to actual users, and not their corporate definition of a user. BTW, did you know that in Japan, and in Japan only, you can change the Siri shortcut button to start other voice assistants? https…

This is such a shallow take. There are obvious privacy and security tradeoffs here. The EU competition framework is good in many ways, but this is actually something I don’t think we have the regulatory frameworks in place to handle yet , or social norms and understanding about why giving any Tom dick and Harry root on all your data is a bad idea.

It’s paternalistic, but I agree with Apple that free for all access to this kind of data is not a great idea. Ironically, before this could work we’d actually need much more EU style data regulation, and more consistently enforced.

Re: Apple reveals new AI architecture built around Google Gemini models

#139
post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

[flagged]

Re: Apple reveals new AI architecture built around Google Gemini models

#140
post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

Oh yes Apple "wraps" their AI in a "privacy architecture" -- you can't use Carplay unless you turn it (Siri) on.
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