This move kind of reminds me of the original iPhone with google maps. You're competing with google, but you're using their infrastructure. Why wouldn't they just go with another provider like OpenAI or Anthropic?
Apple reveals new AI architecture built around Google Gemini models
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Re: Apple reveals new AI architecture built around Google Gemini models
#32Earlier quoted context omitted.
It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…
so to translate: - Apple has powerful capabilities in iOS to enable Siri AI. - EU's DMA requires them to allow users to install third-party AI backends. - Apple doesn't think parties other than themselves should be trusted with those iOS permissions. I guess it'd be like if Apple allowed a first-party screen reader for iOS, so they refused to allow third-party screen readers.
I don't think they're "trusting Google" with anything. It's a Google model run by Apple, just like you download a model from Hugging Face to run when you want to.
Re: Apple reveals new AI architecture built around Google Gemini models
#33Earlier quoted context omitted.
It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…
so to translate: - Apple has powerful capabilities in iOS to enable Siri AI. - EU's DMA requires them to allow users to install third-party AI backends. - Apple doesn't think parties other than themselves should be trusted with those iOS permissions. I guess it'd be like if Apple allowed a first-party screen reader for iOS, so they refused to allow third-party screen readers.
I don't think they trust Gemini as they run that on-device or on-site, on Apple's own servers.
See also https://security.apple.com/blog/private-cloud-compute/
Re: Apple reveals new AI architecture built around Google Gemini models
#34It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…
> It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? Is it really all that difference…
Depends on which way the money is flowing. Google pays Apple for default search engine. Is Google paying Apple for using Gemini? That feels like a much heavier investment if they are
Re: Apple reveals new AI architecture built around Google Gemini models
#35It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…
I'd wager that for 99.9% of "Apple Intelligence" tasks, Google's models perform just as well as other frontier labs. Google also has done more work on getting LLMs running on edge devices compared to anthropic and openAI.
The source also says > The new architecture centers on Apple Foundation Models co-developed with Google, which Apple says are adapted to run both on-device and on servers through its existing Private Cloud Compute infrastructure
Which could mean Google and Apple have trained some custom models, probably the on-device ones, specifically tailored towards Apple's hardware.
Re: Apple reveals new AI architecture built around Google Gemini models
#36Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.
The smell is that Apple doesn't want to give the same level of access to third-party AI assistants that Siri will get. For what it's worth, Apple claimed they proposed an "equivalent access" framework with some kind of "trusted agent framework" approach, but that it was shot down by the EU. I suspect it was way more inconvenient for third-party developers than Apple lets on.
This has been the case for quite a while. Like Reminders - You can't replace the phrase "Siri, remind me to ___" with a third party app. I'm surprised the EU lets them ship Reminders there.
Re: Apple reveals new AI architecture built around Google Gemini models
#37This move kind of reminds me of the original iPhone with google maps. You're competing with google, but you're using their infrastructure. Why wouldn't they just go with another provider like OpenAI or Anthropic?
Are they competing with Google?
Re: Apple reveals new AI architecture built around Google Gemini models
#38This move kind of reminds me of the original iPhone with google maps. You're competing with google, but you're using their infrastructure. Why wouldn't they just go with another provider like OpenAI or Anthropic?
not just google maps but google search itself has been on the iphone since it launched
Re: Apple reveals new AI architecture built around Google Gemini models
#39It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…
Maybe they're looking for stability and trust Google to be around longer than Antrophic or OpenAI when the storm starts.
I may be jaded, but I do not trust Google for product offering stability. Obviously, Apple is a way bigger fish.
Re: Apple reveals new AI architecture built around Google Gemini models
#40Apple could have done something like bedrock and used a SOTA model but instead they are fiddling with local models or whatever. Also I have seen that Apple has some strange lust towards image generation as if that's what people really want. I have this slop image generation thing on my phone and it is useless. Here's what I want: natural language interaction to achieve complex workflows in iPhone. Example: find the c…
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