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Apple reveals new AI architecture built around Google Gemini models

macrumors.com

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Re: Apple reveals new AI architecture built around Google Gemini models

#111

Post by xnx »

dist-epoch wrote: post #80
dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Google has very good small models which can run locally on a phone - Gemma4. OpenAI/Anthropic have nothing in this segment.

Did Apple indicate they are using local models?

Re: Apple reveals new AI architecture built around Google Gemini models

#112

Post by kube-system »

2OEH8eoCRo0 wrote: post #97
wmf wrote: post #73

Earlier quoted context omitted.

No, Siri runs on Apple Silicon.

Thanks. That's still very interesting that they don't need Nvidia to do any of this. Nvidia stock has been priced like AI isn't possible without them.

Nvidia's moat is just around high-performance frontier models and CUDA.

You can run smaller models on cheap commodity hardware.

Your phone can probably run one of these:

https://play.google.com/store/apps/details?id=com.google.ai....

https://apps.apple.com/us/app/google-ai-edge-gallery/id67496...

Re: Apple reveals new AI architecture built around Google Gemini models

#113

Post by dchest »

tom1337 wrote: post #101
peterspath wrote: post #5

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

> It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. But why can Tesla ship Grok to their cars in the EU without any problems? Why aren't they required to let me choose between Grok, OpenAI etc or even a custom endpoint?

The are not a "gatekeeper" under DMA (not enough users). Same as macOS.

Re: Apple reveals new AI architecture built around Google Gemini models

#114

Post by y1n0 »

xnx wrote: post #96
bensyverson wrote: post #25

Earlier quoted context omitted.

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

> I see it differently… Apple has chosen to treat the model as a commodity It didn't work out well for Yahoo.com. It turned out that Google Search was the value and yahoo.com just skin around it. It might be the same for Apple. Gemini is the valuable part, what particular device you use it on matters less.

We’re clearly in a different situation at the moment. Google is far from the only useful back end language model provider.

Re: Apple reveals new AI architecture built around Google Gemini models

#115

Post by NorwegianDude »

> The company reiterated that Apple Intelligence relies on on-device processing and Private Cloud Compute, with a promise that user data is only used to execute the immediate request and is not accessible to Apple or third parties. Apple added that outside experts can verify those privacy guarantees "at any time."

Yes, the "Apple needs to look at your data to do this, but we don't have any way to look at the data if we wanted to". That's impossible, unless they open souce iOS and let people take control over their devices, and let people self host inference, so people can check that there is no network traffic. If it is as they say, they could let people host it without any downsides.

Re: Apple reveals new AI architecture built around Google Gemini models

#116

Post by ClawsOnPaws »

sterlind wrote: post #26
peterspath wrote: post #5

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

so to translate: - Apple has powerful capabilities in iOS to enable Siri AI. - EU's DMA requires them to allow users to install third-party AI backends. - Apple doesn't think parties other than themselves should be trusted with those iOS permissions. I guess it'd be like if Apple allowed a first-party screen reader for iOS, so they refused to allow third-party screen readers.

As a screen reader user, Apple does have a first party screen reader, VoiceOver, and does indeed not let you run a third party one. In fact, it does not work well even on the more open MacOS. So essentially it's VoiceOver or nothing. Luckily, especially on iOS, VoiceOver mostly works well.

Re: Apple reveals new AI architecture built around Google Gemini models

#117

Post by [deleted] »

tom1337 wrote: post #101
peterspath wrote: post #5

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

> It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. But why can Tesla ship Grok to their cars in the EU without any problems? Why aren't they required to let me choose between Grok, OpenAI etc or even a custom endpoint?

[deleted]

Re: Apple reveals new AI architecture built around Google Gemini models

#118

Post by j_maffe »

tom1337 wrote: post #101
peterspath wrote: post #5

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

> It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. But why can Tesla ship Grok to their cars in the EU without any problems? Why aren't they required to let me choose between Grok, OpenAI etc or even a custom endpoint?

Because Tesla hasn't been classified as a gate-keeper in the DMA.

Re: Apple reveals new AI architecture built around Google Gemini models

#119

Post by mschuster91 »

tom1337 wrote: post #101
peterspath wrote: post #5

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

> It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. But why can Tesla ship Grok to their cars in the EU without any problems? Why aren't they required to let me choose between Grok, OpenAI etc or even a custom endpoint?

> But why can Tesla ship Grok to their cars in the EU without any problems?

Simply because they are too small in user count. EU DMA, DSA etc. only apply at certain thresholds. Twitter for example falls under the scope, but Tesla is a distinct entity from Twitter and even if they were merged together, they would still be distinct services in the eye of the law.

Re: Apple reveals new AI architecture built around Google Gemini models

#120

Post by free652 »

hedora wrote: post #52
Schiendelman wrote: post #29

Earlier quoted context omitted.

Eventually? I bet they already are.

This is the most likely explanation. Apple manufacturers some of the best inference silicon on earth. Apache licensed models are already 1000x smarter than siri and strongly outperform anthropic, openai and google in the 8-128GiB of RAM range. The article says Apple can run this stuff on customers’ hardware, so that’s the range of model sizes that actually matter.

> Apache licensed models are already 1000x smarter than siri and strongly outperform anthropic, openai and google in the 8-128GiB of RAM range

smart is a weird term, gemma4 is an amazing omni model better than qwen3.6 for non coding tasks (as for all Gemini models). For Apple Intelligence gemma4 makes a lot more sense.

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