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Apple reveals new AI architecture built around Google Gemini models

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Re: Apple reveals new AI architecture built around Google Gemini models

#71

Post by mholm »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

OpenAI and Anthropic don't make small models. Google happens to already have a billion devices that would benefit from small models, so they made one. Google basically gets 1 billion per year for free*.

Re: Apple reveals new AI architecture built around Google Gemini models

#72

Post by coldtea »

Schiendelman wrote: post #29
jayd16 wrote: post #22

Earlier quoted context omitted.

Google will probably eventually pay Apple to be the assistant, a la search.

Eventually? I bet they already are.

Not if the privacy situation is what Apple says in the Keynote. Only if they can tap that data.

Re: Apple reveals new AI architecture built around Google Gemini models

#74

Post by al_borland »

luk212 wrote: post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

As someone who doesn't use Android, they showed a lot of integration into the apps, which I think is where the real magic happens, and it's not something I can do with any 3rd party chatbots today (that I'm aware of). I also don't know that I would trust the other 3rd parties with the access required to pull it off.

Re: Apple reveals new AI architecture built around Google Gemini models

#75

Post by simianwords »

henry2023 wrote: post #68
simianwords wrote: post #14

Apple could have done something like bedrock and used a SOTA model but instead they are fiddling with local models or whatever. Also I have seen that Apple has some strange lust towards image generation as if that's what people really want. I have this slop image generation thing on my phone and it is useless. Here's what I want: natural language interaction to achieve complex workflows in iPhone. Example: find the c…

Local Gemini is a light year ahead of whatever Siri is so this is a big improvement already. If they don’t like this in the future they can just change to the less convenient, less secure, and likely more expensive bedrock + SOTA.

I don't disagree that local Gemini is better but if you've tried it in iPhone, it is slow, hallucinates and overheats the phone. For anything slightly non-trivial like the workflow example I gave, I think it will be close to useless.

Re: Apple reveals new AI architecture built around Google Gemini models

#77

Post by tantalor »

advisedwang wrote: post #64
jayd16 wrote: post #22

Earlier quoted context omitted.

Google will probably eventually pay Apple to be the assistant, a la search.

Google pays to be the default search because they make more from selling ads on those searches than they are paying for the search. I don't see the same thing here. Google isn't making any money from being the assistant in Apple, so why would they pay to be it?

For Google, search quality is a moat. And it's becoming apparent that AI quality is a moat as well.

Re: Apple reveals new AI architecture built around Google Gemini models

#78

Post by kube-system »

deepfriedbits wrote: post #44
chinathrow wrote: post #23

Earlier quoted context omitted.

Maybe they're looking for stability and trust Google to be around longer than Antrophic or OpenAI when the storm starts.

Bingo. They see this as the future commodity it will be. Customers will choose AI providers much way they choose a car: taste, price, a few other factors. And to your point, Google has a massive balance sheet, produces their own AI chips, and is not going anywhere anytime soon.

People are not even going to choose their AI providers in the future, it's going to be a part of some other product.

Re: Apple reveals new AI architecture built around Google Gemini models

#79

Post by troupo »

t0mas88 wrote: post #51
bensyverson wrote: post #25

Earlier quoted context omitted.

I see it differently… Apple has chosen to treat the model as a commodity. By making Gemini an implementation detail, they leave the door open to swap it out for Anthropic or OpenAI without end-users even knowing or caring. So I think they're creating leverage in any future negotiation.

And at the same time they claim it can't be rolled out in Europe because the DMA would force them to allow selection of other AI providers? Which would not even be true if this was an Apple product built on the models of Google, just like the DMA does not force them to pick a different datacenter of office cleaning provider.

> they claim it can't be rolled out in Europe because the DMA would force them to allow selection of other AI providers

They don't claim that. All they said is "later in the EU as we look into privacy and security" after spending two hours saying how private and secure everything is.

DMA would force them to allow usage from other apps than their own and other assitants than Siri, especially for on-device models.

Edit I stand somewhat corrected but it's regular Apple bullshit: https://news.ycombinator.com/item?id=48451012

Re: Apple reveals new AI architecture built around Google Gemini models

#80

Post by dist-epoch »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Google has very good small models which can run locally on a phone - Gemma4.

OpenAI/Anthropic have nothing in this segment.

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