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Ferrari Luce

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Re: Ferrari Luce

#761

Post by julianeon »

mft_ wrote: post #622

What is gobsmacking is the price. I know it’s Ferrari , but one of the interesting things about EVs is that there’s minimal technological differentiation marketed to customers after a certain point. As in: a buyer wouldn’t know or care about a Ferrari battery pack vs. a Tesla or BYD battery pack. Whether you’ve got 300 or 1000 horsepower, the brand of the motor la delivering it is mostly irrelevant. The suspension ma…

I think they will eventually get to the point of technological differentiation but they've got to start somewhere: they must first have an electric car on the market before they can start experimenting with it to improve the performance 1.5x, 2x, 10x.

At some point, EVs are going to pull ahead of ICE cars not just incrementally, but categorically. Instead of 0-60 in 3 seconds, it'll be 0-60 in under a second: the limits are physics and the human body, not the engine. Full self-driving, native to the architecture. Over-the-air updates that do things like improve the car's range by 5% (Tesla did something like this). And more no one's thought of yet.

So, this is their beachhead. You've got to start somewhere: they're starting here.

Re: Ferrari Luce

#762

Post by bombcar »

rickdeckard wrote: post #534
rounce wrote: post #502

Earlier quoted context omitted.

Though Pininfarina, Zagato and others have a long history of designing beautiful car bodies, many of which have more than stood the test of time.

And the press-release [0] sounds like Ferrari had very limited creative control: "Introducing a team from outside the Ferrari Design Studio led by Flavio Manzoni invited a new perspective and cross-fertilisation, enabling a new design language to be introduced." "LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authe…

Sounds to me like LoveFrom didn't spend enough time learning about Ferrari first.

Re: Ferrari Luce

#763

Post by vlucas »

TylerE wrote: post #578
gt0 wrote: post #511

Earlier quoted context omitted.

I thought the same. If it had a Kia badge on it, it wouldn't shock me, and I think Kia make some quite nice cars now. I don't like the interior. I think this style can work for some things, it reminds me of a NuPhy keyboard, blocky plastic that looks nice in some circumstances. For me this is not a Ferrari-standard of car, Ferraris are strikingly beautiful, and this just isn't.

Never buy a Hyundai/Kia. They make the dumbest cost cutting decisions, like their recent immobilizer fiasco. The dealers are also, largely without exception, terrible.

The dealer issues are true, but we have been very happy with our 2021 Hyundai Palisade Calligraphy after owning it for 5+ years and 82k miles. Budget luxury with pretty good handling and performance. It's a great value package if you need a 3rd row vehicle (I have 4 kids).

Re: Ferrari Luce

#764

Post by giobox »

AquinasCoder wrote: post #697
rickdeckard wrote: post #437

Makes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder…

Where is the Ferrari in this at all? I completely agree that they missed the mark in design. While the interior is 100% Jony Ive, the exterior screams "design by committee." An electric Roma successor would have been much better received and possibly cheaper for them to develop (who knows?). The silver lining in all this is that it means that the EV arm will not cannibalize their ICE cars.

The exterior screams asian-EV design langauge to me - which may not be an accident. Ferrari have made no secret of their hopes this car will succeed for them in China.

> https://www.bloomberg.com/news/articles/2025-05-09/ferrari-s...

> https://archive.is/ilT3d

Re: Ferrari Luce

#766

Post by turtlebits »

Mikho wrote: post #548

This will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't…

Since EVs have democratized speed, there's literally no reason for EV supercar/hypercars.

Especially at ~ $650k USD.

Re: Ferrari Luce

#767

Post by abtinf »

bombcar wrote: post #750
skeeter2020 wrote: post #688

Earlier quoted context omitted.

honest question: is there any difference between this and the Pontiac Aztek? I guess time will answer that one... >> the Aztek was to signal a design renaissance for GM, and to "make a statement about breaking from GM's instinct for caution. One designer said that during the design process, the Aztek was made "aggressive for the sake of being aggressive." Peters, the Chief Designer said "we wanted to do a bold, in-yo…

The Pontiac Aztek was at least bold, and like the Nissan Cube, people didn't like the looks, but those who bought it really seemed to love it inordinately. This thing isn't even bold, it's just ... a generic car? If they had made it outrageous (think: teardrop which is most efficient aerodynamically or something) it'd make more sense.

> Pontiac Aztek was at least bold

How bad does a design have to be that this is a valid attack?

The Luce is so generic it borders on nihilism - destroying the very concept of Ferrari precisely because Ferraris are good.

Re: Ferrari Luce

#768

Post by wmeredith »

clearstack wrote: post #682

Ferrari's operating margin is ~28%. that number only works because they sell fewer cars than they could. the whole moat is manufactured scarcity. EV dilutes that if it widens access.

It's a $600,000 car. I don't think they're widening access.

Re: Ferrari Luce

#769

Post by ericcumbee »

I'm not an expert on automotive or any type of design for that matter. But I have an appreciation for cars and especially racing cars. I can look at Ferraris of every era and even though the design language has changed. I can tell you that is a Ferrari. There is a common thread that runs through all of those cars that makes them a Ferrari. I just don't see that with the Luce. It looks like they threw a couple "Ferrari" styling cues on it, but that is it.
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