Apple is going to be even more profitable in the consumer space because of RAM prices ? I feel like they are the only player to have the supply chain locked down enough to not get caught off guard, have good prices locked in enough in advance and suppliers not willing to antagonize such a big customer by backing out of a deal.
Apple software typically seems to give a better user experience in less RAM in both desktop and mobile. For the last 10+ years apples iPhones have shipped with about half the ram of a flagship android for example.
RAM pricing segmentation makes Apple a lot of money, but I think they scared themselves when AI took off and they had millions of 4GB and 8GB products out in the world. The Mac minimum RAM specs have gone up too, they're trying to get out of the hole they dug.