I think this goes to something I’ve been seeing a lot of lately. People will hold an opinion for emotional reasons instead of logical reasons, and those speaking to them will get frustrated trying to “logic” them out of it (evidence, studies, facts, etc). It doesn’t work because they came to the opinion first and veneered it with logic afterwards. If you tear down the logic, the emotional substructure is still there.…
It's not only recent, according to this quote from 300 years ago.
Jonathan Swift — 'It is useless to attempt to reason a man out of a thing he was never reasoned into.'