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Sora, AI Bicycles, and Meta Disruption

stratechery.com

21–30 of 56 posts

Re: Sora, AI Bicycles, and Meta Disruption

#21
post #8

I spend way too much time on short videos on Instagram and TikTok. I've got Sora and I've tried a bunch of times and I'm just baffled by its success so far. First of all I almost never use these video services with the sound on. I know I'm not the only one, because many services have captions on by default. Sora doesn't seem to have a solution for this yet. Second, I have almost no desire to see videos with @Sama cam…

It's an MVP with very little creative diversity. But I like the concept of being able to write "change the background to the inside of a circus tent" or "replace the hat with a fedora" and a minute later my own spin is added as a "remix"

Re: Sora, AI Bicycles, and Meta Disruption

#22
post #9

People love Sora in no small part because it lets them make videos with their favorite public figure/fictional character in them. OpenAI knew that, played fast and loose with IP laws because… they wanted that bit of popularity to impress investors or something… then the lawyers got nervous and now they’re dialing it back down. It’s a trick they can pull once but that’s it. I suspect the more limited it inevitably bec…

Who is going to pay to train these "open source models" and why?

Based on what goes on at Civitai: Horny people, mostly, and because horny people, mostly

Re: Sora, AI Bicycles, and Meta Disruption

#23
post #9

People love Sora in no small part because it lets them make videos with their favorite public figure/fictional character in them. OpenAI knew that, played fast and loose with IP laws because… they wanted that bit of popularity to impress investors or something… then the lawyers got nervous and now they’re dialing it back down. It’s a trick they can pull once but that’s it. I suspect the more limited it inevitably bec…

Who is going to pay to train these "open source models" and why?

I don’t know about the “why” but Alibaba is definitely paying to train open weight models (https://huggingface.co/Wan-AI)

Re: Sora, AI Bicycles, and Meta Disruption

#25
post #9

People love Sora in no small part because it lets them make videos with their favorite public figure/fictional character in them. OpenAI knew that, played fast and loose with IP laws because… they wanted that bit of popularity to impress investors or something… then the lawyers got nervous and now they’re dialing it back down. It’s a trick they can pull once but that’s it. I suspect the more limited it inevitably bec…

>that’s why I think open-source models will still come out ahead in the long term

In what data centers would these open models be run such that copyright laws will not apply?

Serious question. Trying to figure all this out.

Is it that you think people will run the models on their own laptops or phones? Or will there be some offshore municipality where the models can be served from that is out of the reach of copyright laws? Do you have another idea in mind entirely? How are you thinking on all this?

Re: Sora, AI Bicycles, and Meta Disruption

#29
post #2

This might be controversial, but I genuinely love AI-generated “video slop”. Hear me out for a second: I’m utterly exhausted by influencers peddling their endless “buy this crap” content. Honestly, the AI slop often feels more creative, less salesy and refreshingly free of performative perfection. But Meta knows AI slop poses a problem for their business model. When anyone can churn out engaging content without needi…

Only difference is soon you'll have Mickey Mouse tell you (and your children) to buy same old crap that the influencers were shilling.

Re: Sora, AI Bicycles, and Meta Disruption

#30
post #9

People love Sora in no small part because it lets them make videos with their favorite public figure/fictional character in them. OpenAI knew that, played fast and loose with IP laws because… they wanted that bit of popularity to impress investors or something… then the lawyers got nervous and now they’re dialing it back down. It’s a trick they can pull once but that’s it. I suspect the more limited it inevitably bec…

Arguably not the first time OAI has played fast and loose, didn't Altman preview a voice for the Live feature that was an obvious clone of Scarlet Johansson (a la Her), and they immediately walked it back once she complained? The publicity they got for that stuck around...
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