Earlier quoted context omitted.
There is a level of investment we put in the platforms we use. This comment is akin to asking farmers cut off from repairing their equipment "why don't you buy tractors from a different company instead of fighting to fix your existing ones?" The investment in the case of social media is the network you've built. In my country most local events are announced primarily on facebook for example.
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Ultimately, it was not obvious in 2004 where we'd be today. Reality exists regardless of retrospective blame. The problem we have _today_ is the one we need to deal with.