How can you define what is a "good experience" for other users?
What is a "good experience" for you might not be for someone else, e.g., someone who knows how to program, someone who knows how to make their computer do lots of things Apple's devices either cannot do or will no do unless Apple can extert control and extract income from the user in the process (after the user has purchased and owns the device!).
You cannot infer too much about what other users want simply from Apple's earnings. Users are bomabarded with marketing. They are told what to want. But most importantly they do not know what is possible.
Apple actively tries to prevent purchasers from tinkering with their own purchases to learn about them. If you keep users naive about what's possible from a computer, then it's easy to define the experience they will have (and claim they want the experience you provide). Because you are preventing users from exploring any other experience!
Apple computers are locked down. They do everything possible to try to stop you from even opening the case. As a user, I can't change much of anything about the "experience". I have to accept what Apple gives me, their definition of "user experience" and be happy with it. End of story. Is that choice? No. Fail.
No one define what is a "good experience" for anyone else. That is their decision to make. But you can control their access to information, manipulate their choices and pass their "decision" off as being independent and based on merit.
You can believe your own hype. You can even initiate lawsuits and claim they are not about patents and money, but about "values". Of course, outside of the industry, this looks quite silly. When I want to demonstrate my "values", I file lawsuits in order to do it? WTF? This is the culture at Apple. The legacy of Steve Jobs' emotional immaturity and hissy fits: "I'm gonna sue Google into oblivion for Android even if it brings down this company." (paraphrasing his whining on a cell phone call to Eric Schmidt from Burning Man when Android was released)
Apple's "values" are crystal clear. They've been pulling this crap since the 80's. It's just risen to unprecedented levels now with their post-iPod success. They have more influence on the industry as a whole than ever before.
They may turn out to be even more toxic to personal computing than Microsoft.
Be happy with what Apple gives you. Because if they have their way that is _all_ you're going to get.