Steve Albini captured this perfectly in an essay to The Baffler called "Commodify your Dissent". I highly recommend it, as it described the commodification of subculture that started in the 80's and really swallowed everything in the 1990's (in the USA at least); Here's the book: https://store.thebaffler.com/products/commodify-your-dissent One of his examples is that music and clothing companies realized there was a…
It's not just commodification. If you were a punk in the 80s with a green mohawk, you might find it cute to put one on your kid in the 2000s. I have long hair, my son has long hair. This isn't a commodification of a culture, it's me, like every parent ever, using my culture to inform how I raise my kids. What am I going to do? Not dress and present my kid how I want to and how I identify?
Anything threatening to be a subculture is commodified before it can walk (2014)
151–160 of 273 posts
Re: Anything threatening to be a subculture is commodified before it can walk (2014)
#152Earlier quoted context omitted.
I would also add things that are unprofitable and/or participating in them requires a high degree of personal investment which can't be substituted with money. Which describes a lot of things if you think about it.
Curious what subcultures comes to mind for you. I havent finished my coffee, but and drawing a blank on cultural interests that cant be commodified.
Re: Anything threatening to be a subculture is commodified before it can walk (2014)
#153Earlier quoted context omitted.
I believe "merely aesthetic objects" in this case should be interpreted as "dead objects". The very word "artifact" signifies the distinction. These objects were once alive - they were parts of active interactions. Now they are dead and ossified. This is the difference between your album CDs when you actually listened to them, and then when you put them on a display case on the wall.
but in most cases they were dead before they were in the museum. In some cases dead before capitalism even existed. I don't really see how this amounts to a criticism of the museum itself (or capitalism alongside it). (I will agree in the cases where they were not: there are certainly a lot of infamous examples there, where even if the objects were dead relative to the culture that created them, they are also being s…
That even these artifacts that might have once been immensely important to the workings of a non-capitalist society, now exist dead, entombed within a capitalist construct - and as a sibling notes, as literally little pieces of capital.
Re: Anything threatening to be a subculture is commodified before it can walk (2014)
#154Capitalism absorbs everything. Just look at the anarchism symbol. It has been turned into a fashion element for edgy teenagers. Even a brand. https://www.acupuncture1993.com/
All that's being "ruined" is people's ability to pretend that building identity through access to exclusive cultural groups and hard-to-get consumer items represents some kind rarified social achievement. Commodifying it punctures their illusion of specialness and makes it clear that they don't value their culture in itself, they value how it sets them apart from putatively lesser people. If capitalism ruins that for…
I do agree humans are generally obssessed with identity. In many cases this behavior is enabled via brands and fashion but it also happens with cultural and social constructs (eg: religion, ideologies, etc).
Re: Anything threatening to be a subculture is commodified before it can walk (2014)
#155Earlier quoted context omitted.
There are a lot more single threaded supply chain factories that you'd think. When they start falling apart, it all starts falling apart. We got a dry run of this in covid with chips. One small part of chip making, think some substrate, was in short supply, and shut down the automakers And even the Hurricane that hit NC, took out one of the single factories making high end quartz for chips.
Chip making is one of the most concentrated industries in the world, and in no way representative the whole. Even then, a huge amount of the chipmaking industry aside from the bleeding edge is parallelized. Let me ask you a question. How much efficiency do you think would be saved with zero population growth and zero innovation? What percent of the world do you think works in Chip making? It is tiny.
During Covid the lack of even a few types of parts, derailed huge projects.
So you could have a project going in worth millions, with thousands of parts. But the whole thing gets delayed because of a single 100$ part that could not be sourced.
It really seemed stark how the global supply chain could just start crumbling. And I was extrapolating to people, if we aren't staffing, and those parts aren't being made, then the whole thing starts to collapse.
Re: Anything threatening to be a subculture is commodified before it can walk (2014)
#156Re: Anything threatening to be a subculture is commodified before it can walk (2014)
#157Earlier quoted context omitted.
Man i was so disappointed by hyperion. felt like they didn't really go anywhere satisfying with the premise
I felt similarly - it was like "here's a series of disconnected vignettes that don't really go anywhere or add up to anything; enjoy" - but I didn't, especially. I wondered for a long time if there was something about the novel I just wasn't understanding, which would make it make sense, but eventually I decided what I was missing is that some people are totally fine with a series of disconnected vignettes that don't…
Re: Anything threatening to be a subculture is commodified before it can walk (2014)
#158Earlier quoted context omitted.
Curious what subcultures comes to mind for you. I havent finished my coffee, but and drawing a blank on cultural interests that cant be commodified.
Funny that no one yet mentioned the elephant in the room given that this is HN: Hacker and FOSS culture. Of course there are attempts to commercialize it, but people are naturally resistant.
Re: Anything threatening to be a subculture is commodified before it can walk (2014)
#159Earlier quoted context omitted.
> in the 1960's it was ... a simpler time and the outcasts looked like normal kids having fun compared to today Seems like some sort of gatekeeping and old-man shaking his fist at youth to me. The overwhelming majority of people skateboarding today are regular kids and young adults who are just in it to have fun. If their techniques are more advanced, its probably because technology has improved and also because they…
You didn't 'happen to know someone who made t-shirts' if you were around the scene. If you went to the skate park regularly, Bennie was always there, and Bennie hustled struggled by doing things like make t-shirts to support the scene. Bennie always had decks/trucks/stickers/t-shirts for sale out of the back of his car. If people were working on a park or a ramp or something Bennie let everyone know when and where. S…
Re: Anything threatening to be a subculture is commodified before it can walk (2014)
#160Earlier quoted context omitted.
You are going to let him choose his own hairstyle.
Toddlers don't have that level of agency.
Toddlers want things and they don't want other things. Their parents don't permit much agency, because.
I'm probably agreeing with you but I wasn't sure of your implication.