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UK bans daytime TV ads for cereals, muffins and burgers

france24.com

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Re: UK bans daytime TV ads for cereals, muffins and burgers

#301

Post by xxs »

spacebanana7 wrote: post #273
xxs wrote: post #84

Earlier quoted context omitted.

The regulation would apply to the UK. UK brands and goods sold in the UK, by established/registered companies the UK. Not possible to sell any retail goods of the sorts w/o a registration in the UK, so stopping them advertising won't be hard. I don't think US administration would be able to do anything, much like GDPR.

What about Mr Beast video sponsored by McDonalds (for the sake of specificity, a new McMuffin available in every country on earth)? > I don't think US administration would be able to do anything, much like GDPR. We live in a different world to the mid-late 2010s. For better or worse, I'm fairly confident Musk and Zuckerberg will have input on US trade policy on these issues.

McDonalds is likely to be responsible for the contents in that regard I'd presume (esp since they do own the trademark). This is what I meant by corporations registered in the UK.

In a similar vein gambling content targeted at kids would have a similar approach. Keep in mind the businesses still need to be able to sell in the UK.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#302

Post by BehindBlueEyes »

stego-tech wrote: post #22
optimalsolver wrote: post #10

Earlier quoted context omitted.

>Can we do gambling ads next? As long as we ban ads for stock trading platforms (i.e. gambling for the professional classes) at the same time.

I think a fair and reasonable advertisement policy is to ban all advertisements during "children's programming hours", or 0800 to 1600 when school is not in session. During "Prime Time" hours of 0500-0800 and 1600-2300, adverts should be limited to luxury goods (e.g., fashion), government PSAs, and non-addictive goods or services (NO drugs, NO tobacco, NO gambling, and NO stock trading, to name but a few). Between 23…

Add to your list to ban medical advertisement to the vice and addiction bar.

Do you feel like your knee itches sometime? You may have BSitis, ask your doctor if our product is right for you...

Replace all these with a generic, if you feel sick, go see a doctor, that's what they are for if needed.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#303

Post by alex_lav »

phyzix5761 wrote: post #144
jraph wrote: post #127

Earlier quoted context omitted.

Children are totally targeted. They will ask their parents and put pressure to buy them stuff. Maybe even the parents who don't cave in can be relieved of this. In the longer term, stuff that enters your brain as a child shapes you and lasts long. See how well how many people in their 30s remember ads of their childhood. Why would someone defend such ads anyway? I don't believe they achieve anything good for anyone e…

Its because I don't want the government, people who I've never met in person and honestly are not the most moral of individuals, making moral decisions for my children on my behalf. Even if the majority of citizens agreed that forcing their morality on the minority is the right thing to do I still disagree because individual freedom is more important than majority opinion.

Shame I had to scroll this far to get to this comment. I have absolutely no idea why, in 2024, people still think we should let the government decide what is good/what we can see/what others can say.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#304

Post by alex_lav »

jraph wrote: post #225
phyzix5761 wrote: post #209

Earlier quoted context omitted.

Protecting individual rights and freedoms

Not at the cost of harming people, usually. Its role is also to protect individuals themselves. Infinite individual freedom doesn't exist, it stops where others' individual freedom starts.

> Not at the cost of harming people,

What defines harm? Or more specifically, who?

Re: UK bans daytime TV ads for cereals, muffins and burgers

#305

Post by devinrf »

dijksterhuis wrote: post #180
phyzix5761 wrote: post #144

Earlier quoted context omitted.

Its because I don't want the government, people who I've never met in person and honestly are not the most moral of individuals, making moral decisions for my children on my behalf. Even if the majority of citizens agreed that forcing their morality on the minority is the right thing to do I still disagree because individual freedom is more important than majority opinion.

> I still disagree because individual freedom is more important than majority opinion. this read suspiciously like a stereotypical US opinion regarding individual rights vs rights of the majority. so i went and looked through your comment history and i now i suspect even more strongly that you are US based. > Its because I don't want the government, people who I've never met in person and honestly are not the most mo…

> "we in the UK value the balance between individual rights and collective societal rights more strongly than you do"

isn't this also the place where you can go to jail for what you say online? orwell's probably rolling in his grave somewhere in London

Re: UK bans daytime TV ads for cereals, muffins and burgers

#306

Post by ben_w »

spacebanana7 wrote: post #289
ben_w wrote: post #284

Earlier quoted context omitted.

> For better or worse, I'm fairly confident Musk and Zuckerberg will have input on US trade policy on these issues. Input, yes. May even be able to get the US to threaten a trade war or to leave NATO if they can't rake in the advertising dollars. But I think the former would be seen as Trump being Trump and the latter as a bluff, and in both cases it would be reason to more permanently disentangle the UK economy from…

The US has more leverage over the UK then perhaps any other country. Largely because of the shared political culture. They could throw hand grenades into British politics by declassifying embarrassing events involving British soldiers in Iraq, investigating tax issues with labour party donors (many of whom conduct business in the US) or recognising Northern Ireland as part of the Republic of Ireland. Attacking the Br…

Seems plausible, though I still think the US threatening to do that, let alone actually doing that, is more likely to cause a separation between the US and UK than to be taken seriously (in the sense of getting the UK to change course).

The UK did just go through having Boris Johnson as Prime Minister, after all, who spent his time in office demonstrating that being completely shameless is a viable solution to almost all blackmail — he only fell when there were photos of him partying in the same period he was on TV telling people they couldn't do that or visit dying relatives because COVID lockdown, everything else wrong was basically ignored.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#307

Post by dghlsakjg »

Fnoord wrote: post #269
crowcroft wrote: post #87

Earlier quoted context omitted.

It baffles me that more countries haven't put legislation in place to severely limit what ads can be served to under 18 year olds (or at least under 16). I worked in an ad agency a number of years ago, and Phillip Morris approached us with a deliberate plan to launch big budget ad campaigns on social media platforms specifically because they could get in front of younger demos more easily (traditional media having ex…

My kid recently got a second hand iPad tablet. On it, she uses YouTube Kids. I made an account for her. Now, they ask _me_ for consent, since she cannot legally give it. They throw ads at her about toys, but this is illegal in my country to target children with ads. Ads are supposed to target parents, not kids. Now, if it were one ad at start, I'd hate it, but they go further: in a 10-minute movie, the thing quits li…

You have the power to stop this: disable the app if you believe the ads are harming your child, or opt to pay for YT or another kids video service that doesn't serve ads.

One issue is that YT is possibly violating the law. A separate issue is that parents are allowing children to continue consuming harmful ad content on an app.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#308

Post by kjkjadksj »

Fnoord wrote: post #270
dylan604 wrote: post #60

Earlier quoted context omitted.

It is amazing when you visit a city that has banned billboards especially when coming from one that does not. It's the same (opposite) feeling you get when watching an ad free streaming service and the switch to live TV or Prime. Which is just like switching to a browser with out uBO. If society went 30 days with a universal uBO experience, I think all wars would end, cats & dogs sleeping together, shields would beco…

Every once in a while I end up with a browser without adblocker. It baffles me how anyone would want to use the WWW like that. I cannot fathom, they're missing out, but at the end: those people plus the ones paying for services (which is sometimes me) are financing the platforms.

Well, allegedly funding their platforms. Not all ads convert.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#309

Post by kjkjadksj »

zabzonk wrote: post #50
lijok wrote: post #4

Baffling to me how advertising to those without a stable source of above living-cost income is allowed in the first place. Let alone advertising to children.

How do you select for "those without a stable source of above living-cost income?

Sell your cereal to free school breakfast programs so those kids are literally spoon fed your stuff by the government. When they complain to their parents they want it at home, make sure you can trade food stamps for your cereal.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#310

Post by kjkjadksj »

gwerbret wrote: post #27
dageshi wrote: post #9

Good thing they made this move once daytime tv was basically irrelevant to anyone under 40 or it might've had some impact.

Direct quote from the article which I'm sure you read: "This government is taking action now to end the targeting of junk food ads at kids, across both TV and online."

Because when kids go on the internet they always end up in regulated age appropriate areas.
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