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UK bans daytime TV ads for cereals, muffins and burgers

france24.com

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Re: UK bans daytime TV ads for cereals, muffins and burgers

#281

Post by crowcroft »

Fnoord wrote: post #269
crowcroft wrote: post #87

Earlier quoted context omitted.

It baffles me that more countries haven't put legislation in place to severely limit what ads can be served to under 18 year olds (or at least under 16). I worked in an ad agency a number of years ago, and Phillip Morris approached us with a deliberate plan to launch big budget ad campaigns on social media platforms specifically because they could get in front of younger demos more easily (traditional media having ex…

My kid recently got a second hand iPad tablet. On it, she uses YouTube Kids. I made an account for her. Now, they ask _me_ for consent, since she cannot legally give it. They throw ads at her about toys, but this is illegal in my country to target children with ads. Ads are supposed to target parents, not kids. Now, if it were one ad at start, I'd hate it, but they go further: in a 10-minute movie, the thing quits li…

That’s the other thing as well, we need to spend more time upholding laws that already exist instead of getting distracted with these weird news publisher content regulations like Canada has.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#282

Post by dijksterhuis »

phyzix5761 wrote: post #210
dijksterhuis wrote: post #180

Earlier quoted context omitted.

> I still disagree because individual freedom is more important than majority opinion. this read suspiciously like a stereotypical US opinion regarding individual rights vs rights of the majority. so i went and looked through your comment history and i now i suspect even more strongly that you are US based. > Its because I don't want the government, people who I've never met in person and honestly are not the most mo…

Just because someone doesn't live in a particular region doesn't mean they can't have opinions on broader implications of these reforms.

sure, except there are no broader implications for you right now.

worry about that when it comes around pal. you’re just wasting energy right now spreading FUD.

what im basically saying here is, yes, you’re entitled to have an opinion.

but i’m also entitled to have an opinion that your opinion is meaningless and irrelevant to the subject at hand.

which is what i am expressing.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#283

Post by ben_w »

EasyMark wrote: post #200
crowcroft wrote: post #87

Earlier quoted context omitted.

It baffles me that more countries haven't put legislation in place to severely limit what ads can be served to under 18 year olds (or at least under 16). I worked in an ad agency a number of years ago, and Phillip Morris approached us with a deliberate plan to launch big budget ad campaigns on social media platforms specifically because they could get in front of younger demos more easily (traditional media having ex…

Probably because being tracked across all platforms is a bad idea in a democractic/liberal type of country, and not worth the "think of the children" argument. At some point parents have to take some responsibility.

> At some point parents have to take some responsibility

By voting for the party that promises to enforce bans against it?

There's more than one way to be responsible, and it's not good to be a "helicopter parent" even if you have enough free time to actually pair-browse the internet with your kid, and even if you did that doesn't stop them seeing inappropriate content or ads it just means there's a witness who knows they saw inappropriate content or ads.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#284

Post by ben_w »

spacebanana7 wrote: post #273
xxs wrote: post #84

Earlier quoted context omitted.

The regulation would apply to the UK. UK brands and goods sold in the UK, by established/registered companies the UK. Not possible to sell any retail goods of the sorts w/o a registration in the UK, so stopping them advertising won't be hard. I don't think US administration would be able to do anything, much like GDPR.

What about Mr Beast video sponsored by McDonalds (for the sake of specificity, a new McMuffin available in every country on earth)? > I don't think US administration would be able to do anything, much like GDPR. We live in a different world to the mid-late 2010s. For better or worse, I'm fairly confident Musk and Zuckerberg will have input on US trade policy on these issues.

> For better or worse, I'm fairly confident Musk and Zuckerberg will have input on US trade policy on these issues.

Input, yes.

May even be able to get the US to threaten a trade war or to leave NATO if they can't rake in the advertising dollars.

But I think the former would be seen as Trump being Trump and the latter as a bluff, and in both cases it would be reason to more permanently disentangle the UK economy from the US economy and defence relationship than to dry away the crocodile tears of multibillonaires.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#285

Post by razakel »

KaiserPro wrote: post #28
Pet_Ant wrote: post #8

Well I didn't understand how -besides the cereals maybe- are unhealthy > Breakfast cereals including ready-to-eat cereals, granola, muesli, porridge oats and other oat-based cereals. until I re-read and saw this: > But the new restrictions will not apply to healthier options such as natural porridge oats and unsweetened yoghurt. So I think it's not clear in the first sentence but "ready-to-eat" is meant to apply to a…

Its the cereal industry being bastards again. Breakfast cereals contain a colossal amount of sugar, and are a great way to keep your diabetes on its toes. They haven't been healthy for years, moreover the toys they put in them have been shit as well.

If they didn't fortify breakfast cereals then they'd be about as nutritious as the box they came in.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#286

Post by ben_w »

chgs wrote: post #52
bobthepanda wrote: post #19

Earlier quoted context omitted.

more so in the past, there was a lot more food advertising directed at kids, because the thought was that kids could annoy their parents enough to drag the whole family to an establishment. and some marketing tricks work a lot better on children because of their social settings and general impulsiveness (e.g. "All the cool kids have Lunchables")

The milky bar kid is strong and tough The red car and the blue car had a race Turn the milk chocolatey Keep hunger locked up tip lunch I have tried to avoid adverts for 20 years, but the adverts of my childhood (not just ones aimed at kids - autoglass repair and replace, safe style do buy one get one free, dfs sale ends Sunday, ronseal quick drying wood stain does exactly what it says on the tin) The brainwashing is…

> autoglass repair and replace, safe style do buy one get one free, dfs sale ends Sunday, ronseal quick drying wood stain does exactly what it says on the tin

A golem carved out of butter playing a trombone, an animated blue telephone, a puppy stealing toilet paper, Boddingtons.

Same vibes, different details.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#288

Post by bdzr »

phyzix5761 wrote: post #144
jraph wrote: post #127

Earlier quoted context omitted.

Children are totally targeted. They will ask their parents and put pressure to buy them stuff. Maybe even the parents who don't cave in can be relieved of this. In the longer term, stuff that enters your brain as a child shapes you and lasts long. See how well how many people in their 30s remember ads of their childhood. Why would someone defend such ads anyway? I don't believe they achieve anything good for anyone e…

Its because I don't want the government, people who I've never met in person and honestly are not the most moral of individuals, making moral decisions for my children on my behalf. Even if the majority of citizens agreed that forcing their morality on the minority is the right thing to do I still disagree because individual freedom is more important than majority opinion.

Don't forget that this emboldens the government to define what is and isn't healthy. Something that's worked out super well in the US.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#289

Post by spacebanana7 »

ben_w wrote: post #284
spacebanana7 wrote: post #273

Earlier quoted context omitted.

What about Mr Beast video sponsored by McDonalds (for the sake of specificity, a new McMuffin available in every country on earth)? > I don't think US administration would be able to do anything, much like GDPR. We live in a different world to the mid-late 2010s. For better or worse, I'm fairly confident Musk and Zuckerberg will have input on US trade policy on these issues.

> For better or worse, I'm fairly confident Musk and Zuckerberg will have input on US trade policy on these issues. Input, yes. May even be able to get the US to threaten a trade war or to leave NATO if they can't rake in the advertising dollars. But I think the former would be seen as Trump being Trump and the latter as a bluff, and in both cases it would be reason to more permanently disentangle the UK economy from…

The US has more leverage over the UK then perhaps any other country. Largely because of the shared political culture.

They could throw hand grenades into British politics by declassifying embarrassing events involving British soldiers in Iraq, investigating tax issues with labour party donors (many of whom conduct business in the US) or recognising Northern Ireland as part of the Republic of Ireland.

Attacking the British economy would be a political mistake, because a well advised politician would use it as a scapegoat for any economic problem in the UK. Similar with defence - e.g the withdrawal of intelligence cooperation could allow a terrorist attack to be blamed on Trump rather than MI5/MI6 funding stress.

Re: UK bans daytime TV ads for cereals, muffins and burgers

#290

Post by troyvit »

crowcroft wrote: post #281
Fnoord wrote: post #269

Earlier quoted context omitted.

My kid recently got a second hand iPad tablet. On it, she uses YouTube Kids. I made an account for her. Now, they ask _me_ for consent, since she cannot legally give it. They throw ads at her about toys, but this is illegal in my country to target children with ads. Ads are supposed to target parents, not kids. Now, if it were one ad at start, I'd hate it, but they go further: in a 10-minute movie, the thing quits li…

That’s the other thing as well, we need to spend more time upholding laws that already exist instead of getting distracted with these weird news publisher content regulations like Canada has.

And Programmatic advertising makes this extremely difficult. Once you add a giant, automated ad exchange to advertising you've created opaque supply chains that help make it trivial to obfuscate who actually makes money from an ad. This article on ad fraud goes into more detail: https://xenoss.io/blog/programmatic-ad-fraud-detection
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