Earlier quoted context omitted.
Recall is the industry-standard (and populace-understood) term for “this vehicle has a safety or reliability issue that must be resolved by the manufacturer.” It is all encompassing; anything from possibly loose lugnuts to faulty airbags to engine failures to yes, the reverse camera failing to appear. It doesn’t matter if the manufacturer ships an OTA update, shows up at your house with a loaner and a flatbed to take…
It might be industry-standard term, but it’s certainly not understood that way by layman, including car customers. To the public, “recall” will always carry the implication that the vehicle needs to go back to the manufacturer for a fix.
> "I changed your oil, and I also replaced one of your door seals because there was a recall for the rubber cracking in cold weather"
> "Oh, okay."
It doesn't colloquially imply that the manufacturer is going to come take your car due to some major issue.