Been thinking about this a lot [1]. Will this fundamentally change how people find and access information? How do you create an experience so compelling that it replaces the current paradigm? The future promised in Star Trek and even Apple's Knowledge Navigator [2] from 1987 still feels distant. In those visions, users simply asked questions and received reliable answers - nobody had to fact-check the answers ever. C…
This is flawed thinking to get to the conclusion of “reliable answers”. What people want to see and the truth are not overlapping.
Consider the answers for something like “how many animals were on Noah’s Ark” and “did Jesus turn water into wine” for examples that cannot be solved by trying get advertisers out of the loop.