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McDonald's sales fall globally for first time in more than three years

reuters.com

31–40 of 93 posts

Re: McDonald's sales fall globally for first time in more than three years

#31

Earlier quoted context omitted.

Burgers are actually a pretty balanced meal. Meat, veggies and carb in one package. It all goes wrong when you add tons of preservatives to the meat and bread.

quarter pounder has 0 veggies outside of a couple white onions

A standard burger comes with tomatoes and lettuce. We’re not talking about specific picks from a fast food menu.

Re: McDonald's sales fall globally for first time in more than three years

#33

There is a small McDonalds at a train station in Berlin which increased the prices for cheese- and hamburgers from 1€ to 3€.

I have trouble imagining any economy in which selling a hamburger for a euro is sustainable, like how many would you have to sell a day to cover the costs and staffing for that store? I guess they used to make up for it in extras that people buy around the burgers?

Re: McDonald's sales fall globally for first time in more than three years

#34
McDonald's as a whole is just so terrible now; and with insanely high prices compared to other options this is no surprise. I can get a meal for about the same price as a McDonald's meal which I consider to be premium. For example, Chipotle or Naf Naf/Cava, or any other of the many options we have these days. Compound this with a lousy dine-in experience: Bland, caustic styling, a forced touchscreen system that boomers revile, and the rudest employees in the industry.

McDonald's has cut corners for years and it's finally catching up with them.

Re: McDonald's sales fall globally for first time in more than three years

#35
post #24

A lot of people are missing this part: > Shares rise nearly 4% Yes sales are falling because of high menu prices, but that's a deliberate strategy by the company. Their goal is to maximize profits, not revenue.

McDonalds corporate has been lighting their franchisees on fire for decades to continue playing up how successful the business is on the stock market as opposed to actually supporting their restaurants long-term sustainability. Practically no innovation whatsoever, no response to ongoing criticisms of the product and business, no attempt to improve the product, nothing but coupons. Endless product discounting to try and keep the remaining customers they have.

And I speak partially from personal experience here, we do a McDonalds VERY occasionally, and ONLY by way of the fact that my wife gets coupons via the mobile app ordering thing. I have not (and would never, frankly) pay full menu price for their shit offerings. They're charging prices now that are getting close to the bottom end of places like Chipotle or Freddy's for hilariously inferior product, that's often slower to get.

Honestly more than anything lately, if I need something cheap and fast, I always find myself at Taco Bell. It's not great by any stretch but they have consistently good products, a nice churn of variety in their promoted items so there's always something new or different on offer, and the quality is not great, but solid and consistent. And, unlike seemingly every other fast food place, they aren't raising prices seemingly every damn time I order.

Re: McDonald's sales fall globally for first time in more than three years

#36
post #11

Earlier quoted context omitted.

The absolute price isn't what's important, we know inflation happens. What's new about the situation is that 20 years ago there was a price discount relative to real food to go along with the lower quality. Today, the quality relative to real food is lower than before and the relative price is higher. We don't know if this will be corrected ten years from now.

If you use their app and shop the deals, the prices at McDonalds drop by 20-50% vs menu list price depending on what you get. The sandwiches in my area go buy one get one free all the time or 40% off.

"Shopping the deals on the McDonalds mobile app" sounds like a description of misery repackaged as a product for the American consumer.

Re: McDonald's sales fall globally for first time in more than three years

#37

McDonald's as a whole is just so terrible now; and with insanely high prices compared to other options this is no surprise. I can get a meal for about the same price as a McDonald's meal which I consider to be premium. For example, Chipotle or Naf Naf/Cava, or any other of the many options we have these days. Compound this with a lousy dine-in experience: Bland, caustic styling, a forced touchscreen system that boome…

[deleted]

Re: McDonald's sales fall globally for first time in more than three years

#38

Earlier quoted context omitted.

quarter pounder has 0 veggies outside of a couple white onions

A standard burger comes with tomatoes and lettuce. We’re not talking about specific picks from a fast food menu.

> A standard burger comes with tomatoes and lettuce.

I don't think that's been true for at least 10 years. Fresh veg costs and is considered a premium topping for higher end fast food options and as an addon generally. You can expect it standard on a restaurant burger or a premium quick service place, but not standard for normal fast food and certainly not McDonalds.

Even at more upmarket and expensive fast food like Chick-fil-A, lettuce and tomato is not standard but rather a "Deluxe" option that comes with an increase in base cost.

Source: born poor, have worked at fast food food and eaten quite a bit of it.

Re: McDonald's sales fall globally for first time in more than three years

#40

Earlier quoted context omitted.

quarter pounder has 0 veggies outside of a couple white onions

A standard burger comes with tomatoes and lettuce. We’re not talking about specific picks from a fast food menu.

> We’re not talking about specific picks from a fast food menu

We're talking about McDonalds right? Allowing for regional differences, I would say that there are four "standard" burgers, the hamburger, cheeseburger, Big Mac, and quarter pounder. Of those only the Big Mac comes with tomatoes and lettuce

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