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McDonald's sales fall globally for first time in more than three years

reuters.com

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Re: McDonald's sales fall globally for first time in more than three years

#11

Post by sct202 »

add-sub-mul-div wrote: post #9
practicemaths wrote: post #7

Earlier quoted context omitted.

In 10 years, $10 Big Mac is going to seem cheap.

The absolute price isn't what's important, we know inflation happens. What's new about the situation is that 20 years ago there was a price discount relative to real food to go along with the lower quality. Today, the quality relative to real food is lower than before and the relative price is higher. We don't know if this will be corrected ten years from now.

If you use their app and shop the deals, the prices at McDonalds drop by 20-50% vs menu list price depending on what you get. The sandwiches in my area go buy one get one free all the time or 40% off.

Re: McDonald's sales fall globally for first time in more than three years

#12

Post by telchior »

rightbyte wrote: post #6
reify wrote: post #3

Itsa probably my fault. I make a supreme home made burger Got all my friends on them 100% pure grass fed rib eye beef from our local farmers market, minced. No ground; hoof, horn, hair, teeth, beak, claw or bone to be seen No cows lungs added to the mix to give the burgers a nice healthy red colour. YES! adding cows lung to make the burgers a nice bloody red colour to make them more appetising. No laying waste to mil…

> YES! adding cows lung to make the burgers a nice bloody red colour to make them more appetising. Is this a thing? Who sells cow lung?

I'm told that fried lungs are one of the great street foods. Haven't had a chance to try them yet, since North Americans tend to only use organs for dog food and haute cuisine, nothing in between.

Re: McDonald's sales fall globally for first time in more than three years

#13

Post by spywaregorilla »

sct202 wrote: post #11
add-sub-mul-div wrote: post #9

Earlier quoted context omitted.

The absolute price isn't what's important, we know inflation happens. What's new about the situation is that 20 years ago there was a price discount relative to real food to go along with the lower quality. Today, the quality relative to real food is lower than before and the relative price is higher. We don't know if this will be corrected ten years from now.

If you use their app and shop the deals, the prices at McDonalds drop by 20-50% vs menu list price depending on what you get. The sandwiches in my area go buy one get one free all the time or 40% off.

That sounds like a negative to me

Re: McDonald's sales fall globally for first time in more than three years

#14

Post by JumpCrisscross »

sct202 wrote: post #11
add-sub-mul-div wrote: post #9

Earlier quoted context omitted.

The absolute price isn't what's important, we know inflation happens. What's new about the situation is that 20 years ago there was a price discount relative to real food to go along with the lower quality. Today, the quality relative to real food is lower than before and the relative price is higher. We don't know if this will be corrected ten years from now.

If you use their app and shop the deals, the prices at McDonalds drop by 20-50% vs menu list price depending on what you get. The sandwiches in my area go buy one get one free all the time or 40% off.

> app and shop the deals, the prices at McDonalds drop by 20-50% vs menu list price depending on what you get

The intent is to segregate price-sensitive customers from convenience-sensitive ones. (The app orders make in-store ordering quicker.)

The problem is there are confounding factors in tech saviness and privacy sensitivity in requiring price-sensitive customers to go through an app. (As well as the basic awareness problem.)

Re: McDonald's sales fall globally for first time in more than three years

#16

Post by ravenstine »

zavaz wrote: post #5

The price has skyrocketed to basically a mockery. The customer service is a joke too.

I'd be really curious to know where McDonald's would be today if it weren't for McCafe, which seems to still be doing well and was probably the best business decision they ever made. McDonald's customer experience is otherwise so bad today that it's hard to see how they wouldn't be relegated to operating in mall food courts.

Re: McDonald's sales fall globally for first time in more than three years

#17

Post by JumpCrisscross »

ElCapitanMarkla wrote: post #10

It's the 100% down to the price. As a family of 4 with 2 young kids we more or less get the same thing each time, 2 Combos and 2 Happy Meals. That was pushing $50 NZD last week. Not that shopping at the supermarkets are any better here, $8.50 for a 500g block of butter yesterday because they can't source the cheaper $6.70 blocks.

> 100% down to the price

It’s price and Ozempic et al. Disentangling these effects will require more work.

Re: McDonald's sales fall globally for first time in more than three years

#18

Post by dyauspitr »

thumbsup-_- wrote: post #15

This should be considered their service to the world. Less burgers sold leads to potentially healthier world.

Burgers are actually a pretty balanced meal. Meat, veggies and carb in one package. It all goes wrong when you add tons of preservatives to the meat and bread.

Re: McDonald's sales fall globally for first time in more than three years

#19

Post by wenc »

sickofparadox wrote: post #4

Why would someone pay the $10 for a Big Mac meal? Before the pandemic the customer-company dynamic made sense - I knew it was terrible quality, but it was quick, relatively tasty, and CHEAP. Now the employees will forget half my order and it will cost 2x what it should. Completely forgetting what their initial proposition was.

A Big Mac in the US today is also much smaller than what it once was. It’s a Small Mac these days.

A Burger King Whopper today is the size of a Big Mac of years gone by.

The King still does burgers better than the clown.

Re: McDonald's sales fall globally for first time in more than three years

#20

Post by yakshaving_jgt »

rightbyte wrote: post #6
reify wrote: post #3

Itsa probably my fault. I make a supreme home made burger Got all my friends on them 100% pure grass fed rib eye beef from our local farmers market, minced. No ground; hoof, horn, hair, teeth, beak, claw or bone to be seen No cows lungs added to the mix to give the burgers a nice healthy red colour. YES! adding cows lung to make the burgers a nice bloody red colour to make them more appetising. No laying waste to mil…

> YES! adding cows lung to make the burgers a nice bloody red colour to make them more appetising. Is this a thing? Who sells cow lung?

When people say they "coughed up a lung", they weren't necessarily talking about one of their own.
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