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Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

gizmodo.com

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Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#151

Post by taeric »

crazygringo wrote: post #127
taeric wrote: post #118

Earlier quoted context omitted.

The watch is a bit odd, though? It is, far and away, more of a fashion purchase than it is anything else. Yes, I think it has some good uses for health/fitness. I can't bring myself to think it is the driver for people buying it.

> Yes, I think it has some good uses for health/fitness. I can't bring myself to think it is the driver for people buying it. I think you're just mistaken, then. Health and fitness absolutely is the driver. They tried to market it as a fashion purchase in v1, and then gave up on that. It can still be fun with different straps, but I don't know of anyone who considers it a fashion purchase.

I'm comfortable disagreeing here. Watches are, by and large, a fashion piece. Even without getting custom bands. To the point that it is not at all uncommon for people to have a watch on that is dead.

Happy to see data proving otherwise. I'm also more than willing to believe a lot of people will use some of the asserted benefits as a reason to justify getting the fashion item. But even the enthusiasts I know that get some of the health tracking rings and such drop off after a hilariously short honeymoon with the devices.

The only exception I have seen to this, so far, are active users that are more likely to have a garmin.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#152

Post by freeopinion »

An Apple 15" Macbook Air runs $1300. An Apple 27" Studio Display with stand runs $2000.

I'm amused that Apple fans are not willing to spend $3500 for a computer with a 3000+" display that you don't have to hold on your lap or desk.

What would they pay for a 15" Macbook Air with two fold-out screens?

I can't help but feel that somebody is going to get things just right and disrupt computing as we've known it. Even if it takes several "failed" experiments like Glass or AVP to find the sweet spot.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#153

Post by 1986 »

GeekyBear wrote: post #114
LordKeren wrote: post #7

While I think this was largely expected from everyone following AVP, it will be very interesting to see how Apple attempts to salvage this project. They’ve really backed themselves in to a corner with the pricing of their headset far exceeding what all but the most enamored enthusiasts are willing to stomach. On top of that, the sales are so bad that it is not worth companies of nearly any size to dedicate time to cr…

> Apple is probably going to have to light a gigantic stack of cash on fire to try to course correct this. It would certainly cost an absolute fortune to acquire the streamung rights, but live sports is an area where fans have demonstrated that they are willing to spend a fortune on AV equipment and subscription fees.

But people like to watch sports together, not alone

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#154

Post by andrewsuzuki »

twoWhlsGud wrote: post #105
newaccount74 wrote: post #33

I don't think the price is the problem. People spend a lot on hobbies (it amazes me how many people ride 5000-10000€ road bikes). It's obviously too expensive that everyone buys one, but there are still lots of people who could afford it. The bigger problem is that I just see absolutely no reason to buy it.

I agree with the exception of you being surprised that folks will spend 5000E on a road bike. Of all my discretionary purchases my custom roadbike might well be my happiest. A well fitting allroad bike can take you to the grocery store or up a gravel road to a mountain pass and make both journeys joyful. I'm on mine most days to do something practical made fun and healthy and sustainable, too : )

Well-fitting bikes are nice, but 95% of people that buy custom frames have fit coordinates that can be easily achieved on stock geometry.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#155

Post by BitwiseFool »

crazygringo wrote: post #127
taeric wrote: post #118

Earlier quoted context omitted.

The watch is a bit odd, though? It is, far and away, more of a fashion purchase than it is anything else. Yes, I think it has some good uses for health/fitness. I can't bring myself to think it is the driver for people buying it.

> Yes, I think it has some good uses for health/fitness. I can't bring myself to think it is the driver for people buying it. I think you're just mistaken, then. Health and fitness absolutely is the driver. They tried to market it as a fashion purchase in v1, and then gave up on that. It can still be fun with different straps, but I don't know of anyone who considers it a fashion purchase.

Charging $49.99 for each wrist band was a huge misstep in this regard. Yes, Apple does like charging high prices but the cognitive dissonance around the 'Apple Tax' is usually softened when people feel like they're getting a higher quality product than the competition. But with those wrist bands, I really don't feel like I'm getting a unique and special product for that price. If the bands were $19.99 I would have bought at least a few others. I just can't justify buying some silicone for $49.99.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#156

Post by SkyPuncher »

dawnerd wrote: post #39
ProfessorLayton wrote: post #23

"...analysts have noted that many who bought one were confused by its more complicated setup and what they were supposed to use it for in their daily lives." There's the root of the problem right there. Apple's best successes had a very clear purpose in mind from the beginning: - iPod: 1,000 songs in your pocket - iPhone: A phone, an internet communicator, an iPod - iPad: Media consumption AVP didn't have a clear pur…

I returned mine. It was amazing, but very uncomfortable like all other VR head units. I spent an entire workday in it. The next day got half way through the day before getting a massive headache. My neck was sore for a week following. Apple store employees said I wasn't the only one. They need to focus on weight, them making it have the glass front+screen and being made of metal was a terrible idea.

Given it already requires a battery tether, I can’t believe they didn’t put everything they could in the pack.

The front facing display also seems absolutely needless.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#157

Post by root_axis »

Makes sense. The only VR market up till now has been the gaming market, and the AVP is a locked down device that's incompatible with the preeminent gaming platform. This is probably why Apple has marketed it as an AR device, but although AVP is a nice step forward towards that vision, AR experiences will have a gigantic technology gap for the foreseeable future due to battery life issue. That's all without considering the show-stopping price for AVP.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#158

Post by adastra22 »

crazygringo wrote: post #134
adastra22 wrote: post #124

Earlier quoted context omitted.

I already work reclined. But not strapped into goggles that isolate me from my environment and the people around me.

Then you know how crazy expensive it is to have to mount one or more monitors above you, hanging from some kind of support. And like I said, isolation while working is actually kind of a feature, when you're deep in productive work. Just think of all the people who wear noise-cancelling headphones in offices to tune out the distracting environment. I don't want to use it for video calls or while multitasking, but for…

I don't actually because my laptop screen is sufficient :)

I could see what you say being true if I was young, single, and lived alone. I have a wife and kids though and explicitly don't want to be isolated from that.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#159

Post by SkyPuncher »

zamadatix wrote: post #44
skilled wrote: post #6

The thing costs a bazillion dollars, what did they expect… people to suddenly wear this for day to day tasks? I said it on the day they first announced it, as soon as the media hype was over, no one would ever mention it again. Other than price, not sure what else they could do to make it appealing.

I don't think the price itself is the root problem. I mean don't get me wrong if it were $350 it'd sell a lot more than $3,500 but the point is it still wouldn't sell well anyways so why only ever talk about how it costs a lot. To me the problem with the Vision line is it doesn't give any compelling reason to want it now or in the imminent future, even if it were priced similarly to lower end headsets, to really driv…

I think the price is a massive problem.

I have the Xreal Airs. They run $300 for a 1080p screen. Apples screen is much better, but not 10x better.

Apple really needed to come in the $1k price range for this to be viable.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#160

Post by crazygringo »

adastra22 wrote: post #158
crazygringo wrote: post #134

Earlier quoted context omitted.

Then you know how crazy expensive it is to have to mount one or more monitors above you, hanging from some kind of support. And like I said, isolation while working is actually kind of a feature, when you're deep in productive work. Just think of all the people who wear noise-cancelling headphones in offices to tune out the distracting environment. I don't want to use it for video calls or while multitasking, but for…

I don't actually because my laptop screen is sufficient :) I could see what you say being true if I was young, single, and lived alone. I have a wife and kids though and explicitly don't want to be isolated from that.

I think we're talking about two different things.

Sure you don't want to be isolated from your family while you're checking e-mails or watching a movie together. That goes without saying.

But most people I know with a partner and kids lock themselves in an office anyways while they're doing serious work in order not to be constantly distracted. If they are lucky enough to have a dedicated office at home. And there's nothing dystopian about doing your work reclining with a VR headset, any more than it's dystopian for video editors work in a darkened room with no windows, or software engineers to work in open-plan offices with two or four monitors and noise-cancelling headphones.

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