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Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

gizmodo.com

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Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#41

Post by haunter »

Sir_Twist wrote: post #35

I wonder whether the behavior Apple has exhibited around their developer relations (especially their EU / notorization related troubles) has had a chilling effect on people's willingness to support a new platform like this. Without the raw number of users that something like the iPhone has, does Apple make it worthwhile to create apps / games for their platforms? I'm not a developer, so maybe there is a more technica…

>maybe I'm missing something obvious here.

It's an expensive gadget for a niche [0] market. $3500 is an incredibly high price for what it is.

0, https://store.steampowered.com/hwsurvey/ 1.75% of Steam users have a VR headset as of June this year which is lower than the people who are using Linux for gaming (2.08%). So you can see how small the VR market is. And the top alternatives are $500 (Quest 3) and $1000 (Valve Index) which are expensive on their own but $3500 (that you can't even use on Steam gaming lol) is just an astronomical difference

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#42

Post by snapcaster »

BitwiseFool wrote: post #20

I enjoyed demoing my friend's Vision Pro but I regularly found myself displeased with the gesture controls. Once the novelty of interacting with the demo features wore off, I found myself thinking that the device was best suited as a monitor replacement. To that end, I would absolutely need to use a mouse and keyboard. I also wonder if Apple's decision to eschew any special pointing or peripheral device in favor of h…

Yep my daily use for this is just using it as a mac os x external display

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#43

Post by LordKeren »

helloooooooo wrote: post #17
LordKeren wrote: post #7

While I think this was largely expected from everyone following AVP, it will be very interesting to see how Apple attempts to salvage this project. They’ve really backed themselves in to a corner with the pricing of their headset far exceeding what all but the most enamored enthusiasts are willing to stomach. On top of that, the sales are so bad that it is not worth companies of nearly any size to dedicate time to cr…

It can also be that AVP is an “emergent” product while they work on the parts for something larger. I would imagine a lot of the “harder” parts for AVP line up closely with whatever car Apple is attempting to build.

It is widely believed that the car project has been canceled

https://www.theverge.com/24085629/apple-car-dead-project-tit...

While Apple’s R&D budget can rival some small nations’ GDP, I think it will be exceedingly difficult for Apple to continue to pour resources into these project amid the apparent flop of AVP

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#44

Post by zamadatix »

skilled wrote: post #6

The thing costs a bazillion dollars, what did they expect… people to suddenly wear this for day to day tasks? I said it on the day they first announced it, as soon as the media hype was over, no one would ever mention it again. Other than price, not sure what else they could do to make it appealing.

I don't think the price itself is the root problem. I mean don't get me wrong if it were $350 it'd sell a lot more than $3,500 but the point is it still wouldn't sell well anyways so why only ever talk about how it costs a lot.

To me the problem with the Vision line is it doesn't give any compelling reason to want it now or in the imminent future, even if it were priced similarly to lower end headsets, to really drive large numbers of sales on yet another VR walled garden. There is no killer app you'll spend hundreds of hours in, it's not going to actually replace/upgrade using your traditional apps, VR gaming is already relatively niche in established and open marketplaces but this has a brand new walled garden marketplace, and it offers nothing particularly "revolutionary" people haven't been promised 100 times about VR/AR to be disappointed with already. If it offered something meaningful against all of these points then it'd still sell decent numbers even at $3,500 but the problem is it's just lame despite being so high end.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#45

Post by snapcaster »

nox101 wrote: post #8
snapcaster wrote: post #3

Earlier quoted context omitted.

Yes, I want to like mine and use it more but the software support is the real problem. The hardware is truly amazing (ignoring price point) and i've never had a VR/AR experience anywhere close but doing anything like my current computer flow is such a pain

> i've never had a VR/AR experience anywhere close What VR experiences have you had? I was not impressed at all. Have had a Rift since they launched. Rift-S, Quest 2, Quest 3, PSVR, PSVR2. Nothing about the Vision Pro did anything for me. The "try to hold your eyes still to point" is the worst possible UX interaction I've ever used. Super un-natural and un-intuitive. That's not how my eyes work. I knew that the first…

I mean the actual AR experience, every other headset i've used is so janky and can't persist objects enough to actually immerse you. AVP windows I've actually attempted to avoid while walking because my brain forgets they aren't real after a little bit

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#46

Post by mjamesaustin »

scottLobster wrote: post #25

Sounds like the consumer tech version of "$70k EVs aren't selling anymore!" It was extremely pricey and saturated the market, and from what I read most of the market was underwhelmed by its capabilities. I'm still waiting on my virtual workstation where I can have infinite virtual monitor space, instead we keep getting various whiz-bang gimmicks that are good for a demo but have no real use.

Apple is extending the monitor capabilities in their next software update, which at least to me is a good sign that they plan to keep expanding support for that mode.

I'm in the same camp as you – my main objective for a headset would be infinite portable monitor space. I really hope we get there in the next few years.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#47

Post by snapcaster »

rubyn00bie wrote: post #16

I think about buying a Vision Pro from time to time, but Apple’s lackluster support for gaming keeps me from it. I spend a fair bit of my free time sim racing, and I think the Vision Pro would be amazing for it. But! I really don’t want to spend $3K for an unsupported experience. Apple needs to accept that even a “pro” product needs be usable for non “pro” tasks, and needs to support them. If their Vision line is goi…

Totally agree with all your points. Honestly if they just made it run mac os x it would be my favorite computer I own

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#49

Post by epistasis »

Sir_Twist wrote: post #35

I wonder whether the behavior Apple has exhibited around their developer relations (especially their EU / notorization related troubles) has had a chilling effect on people's willingness to support a new platform like this. Without the raw number of users that something like the iPhone has, does Apple make it worthwhile to create apps / games for their platforms? I'm not a developer, so maybe there is a more technica…

I doubt developer relations have anything to do with this at all.

There's no users, no plan to scale to lots of users, and therefore no developers.

It might be partially because of the size of the VR/AR market, but Apple's approach with Vision Pro was never to try to capture all of it. It seemed mostly to gain experience in manufacturing and start to see if anything actually materialized.

In many ways it's a very anti-Apple product launch in that it didn't have a very clear use for the common person from day 1, which has been the mantra for everything from the iPhone to AirPods.

Re: Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

#50

Post by pennomi »

mjhay wrote: post #22

The hype on VR dying so fast does not bode well for gen AI. Unfortunately, C-suite brass will continue to insist that everyone, deep down, wants it. If they don't think they want it, it's only because they haven't had it shoved in their face nearly enough.

VR was always a solution looking for a problem. Gen AI has obvious uses even today, and billions of uses once it becomes smarter.
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