21–30 of 223 posts
Might have been exactly the plan. Soak up all the sucker enthusiast money with the expensive model while establishing vision OS as "premium", then bring that "premium" product to the masses by coming out with something much cheaper later for the main market.
There's the root of the problem right there. Apple's best successes had a very clear purpose in mind from the beginning:
- iPod: 1,000 songs in your pocket
- iPhone: A phone, an internet communicator, an iPod
- iPad: Media consumption
AVP didn't have a clear purpose right out the door, and it's very un-Apple to launch a new product category without figuring that out first.
While I think this was largely expected from everyone following AVP, it will be very interesting to see how Apple attempts to salvage this project. They’ve really backed themselves in to a corner with the pricing of their headset far exceeding what all but the most enamored enthusiasts are willing to stomach. On top of that, the sales are so bad that it is not worth companies of nearly any size to dedicate time to cr…
It can also be that AVP is an “emergent” product while they work on the parts for something larger. I would imagine a lot of the “harder” parts for AVP line up closely with whatever car Apple is attempting to build.
It was extremely pricey and saturated the market, and from what I read most of the market was underwhelmed by its capabilities. I'm still waiting on my virtual workstation where I can have infinite virtual monitor space, instead we keep getting various whiz-bang gimmicks that are good for a demo but have no real use.
While I think this was largely expected from everyone following AVP, it will be very interesting to see how Apple attempts to salvage this project. They’ve really backed themselves in to a corner with the pricing of their headset far exceeding what all but the most enamored enthusiasts are willing to stomach. On top of that, the sales are so bad that it is not worth companies of nearly any size to dedicate time to cr…
It can also be that AVP is an “emergent” product while they work on the parts for something larger. I would imagine a lot of the “harder” parts for AVP line up closely with whatever car Apple is attempting to build.
The hype on VR dying so fast does not bode well for gen AI. Unfortunately, C-suite brass will continue to insist that everyone, deep down, wants it. If they don't think they want it, it's only because they haven't had it shoved in their face nearly enough.
Well, I think they confused Apple with Steve Jobs, yes Jobs had almost a Midas touch regarding product design, especially when given the time to reflect on competition mistakes, and people forget that he also "missed the mark" a few times.
Tim Cook is a different character, his special ability is his uncanny focus on squeezing the supply chain and keeping the money printer churning.
This is not the Jesus goggle the fanboys were looking for, even if the tech seems impressive, I think they should not have launched it.
What if Zuck made the Meta Quest Pro as a psy-op to get Apple to make a pro headset and waste resources, simply to get back at them for clamping down on user tracking?
And inside the company, everyone can see that it's an embarrassing loss of interest from MZ after 2 years of urgent enthusiasm that didn't pan out. On to LLMs now!