Earlier quoted context omitted.
It's Apple blatantly violating the Digital Markets Act, because it thinks it is above the law (and to be fair, in the USA, it is). The EU has acknowledged this and is currently preparing a truly massive punishment for Apple. Apple, being unaccustomed to having rules apply to it, seems to be ignoring this.
I mean, if it's too much, they will just pull out of the EU and sell to Europeans via online only. EU citizens will still be Apple customers, just without any EU protections. To be fair, the EU is being a bit ridiculous sometimes. Apple decided not to compete in the EU because of the restrictions, and the EU seemingly wanted to penalize that decision also.
In any case (not quite the same but gives a glimpse into their mindset) they have zero issues with kowtowing to authoritarian regimes like those in Russia or China