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Apple to wind down electric car effort after decadelong odyssey

bloomberg.com

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Re: Apple to wind down electric car effort after decadelong odyssey

#171

Post by DinaCoder99 »

mrcarruthers wrote: post #126
closewith wrote: post #82

Earlier quoted context omitted.

Car manufacturers must be coming around on CarPlay. I made a purchasing decision largely because one of the car suitable cars supported wireless CarPlay.

You'd think so... GM has stated that they're doing away with CarPlay and Android auto in favour of their own thing, which will most likely suck on large ways. Ford, on the other hand, came out and said that they lost that battle 10 years ago and are going to keep them.

GM is hardly a car brand that knows what consumers give a shit about, this is just enshitification to squeeze their remaining customers.

Re: Apple to wind down electric car effort after decadelong odyssey

#172

Post by crooked-v »

gnicholas wrote: post #13

I really hope Apple continues its privacy-first ethos and offers an on-device LLM. It would also be great if they could use Handoff-like technology to let my (almost always nearby, almost always plugged-in) laptop do the thinking, instead of depleting the battery of my phone. I'd surely buy a bunch of HomePod minis if I could tie them into a local LLM.

There are lots and lots of rumors suggesting an LLM-driven Siri 2.0, as well as broad integration of minor LLM-driven functionality like locally creating smart playlists.

Re: Apple to wind down electric car effort after decadelong odyssey

#173

Post by throwaway11460 »

klik99 wrote: post #165
zer00eyz wrote: post #109

Earlier quoted context omitted.

>>> Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. Apple, in a twist of fate, is in the same position that AT&T was when it started Bell Labs, and in the same place as Xerox was when it started Parc. The history of Parc and Apple is well known, the early history of u…

Yeah, I absolutely believe that Apple can bring something to car industry - I remember Elon once said that Teslas hidden strength that no other car manufacturer caught on to was treating the car as technology akin to an iPhone with incremental updates and improvements pushed over the air. I've owned a Model X for a few years and I see that approach but don't think Tesla has perfected it. Apple has the potential to in…

That seems wrong. My brakes work with both batteries disconnected, though I have to push very hard. Audi made in 2014.

Re: Apple to wind down electric car effort after decadelong odyssey

#174

Post by vineyardmike »

zer00eyz wrote: post #109
filmgirlcw wrote: post #18

Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. It’s one thing to create a new car company (even tho those attempts usually fail), it’s another to purposefully take it on as a business line when your existing business groups prints money and have 40%+ margins. Especia…

>>> Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. Apple, in a twist of fate, is in the same position that AT&T was when it started Bell Labs, and in the same place as Xerox was when it started Parc. The history of Parc and Apple is well known, the early history of u…

Embarrassingly, I was eves dropping on a (loud) woman in a coffee shop who worked on the Apple Car project. She did SLAM work. I was evesdropping because that was a core part of my thesis and I was curious. She told her dining partner she was moved to the Vision Pro team to build the inside-out tracking.

Research for the sake of research sometimes pays off. Who knows if this product will recoup the billions spent on R&D but that’s how the game works.

Re: Apple to wind down electric car effort after decadelong odyssey

#175

Post by melenaboija »

jakeinspace wrote: post #122
onlyrealcuzzo wrote: post #65

Earlier quoted context omitted.

If you look at the market cap of Ferrari, it's not crazy why Apple was considering this. They could maybe sell 4k cars a year and increase their market cap by $100B (~3.5%). You could potentially have some shop hand build them and not have crazy cap-ex or infrastructure. I don't think Apple was planning to take on Tesla in the mass market - that would've been a pretty strange move, I agree.

I’m guessing that most of Ferrari’s market value comes from the brand compared to future revenue or IP. Apple is just not that elite of a brand, I don’t see how selling million-dollar vehicles would significantly change their brand (assuming an Apple logo hood ornament).

> I’m guessing that most of Ferrari’s market value comes from the brand compared to future revenue or IP

See what Rimac did, it is a good example that starting a luxury sports car company and be successful is possible nowadays, and talking from the ignorance it seems to me easier than the past. If that is what apple wants or needs is a different story.

Re: Apple to wind down electric car effort after decadelong odyssey

#177

Post by pjmlp »

zer00eyz wrote: post #109
filmgirlcw wrote: post #18

Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. It’s one thing to create a new car company (even tho those attempts usually fail), it’s another to purposefully take it on as a business line when your existing business groups prints money and have 40%+ margins. Especia…

>>> Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. Apple, in a twist of fate, is in the same position that AT&T was when it started Bell Labs, and in the same place as Xerox was when it started Parc. The history of Parc and Apple is well known, the early history of u…

It even sells goods at Xerox prices!

Re: Apple to wind down electric car effort after decadelong odyssey

#178

Post by jedberg »

I wish they would get into medical devices, especially for consumers. Apple is really good at making interfaces for technology. Imagine an Apple version of a CPAP or a diabetes sugar monitor/artificial pancreas.

Hopefully some of the SPG group was/is/will be working on this.

Re: Apple to wind down electric car effort after decadelong odyssey

#179

Post by geodel »

ldjkfkdsjnv wrote: post #154
MisterPea wrote: post #10

Cook's best trait is being reactive very well. What he lacks in the Jobs "magic", he has in the ability to react to industry incredibly well and do better than most. I have little doubt Apple is going to be a major player in AI, especially in the non-Nvidia hardware space after playing around with MLX

Cook just optimized Jobs vision. He hasnt done anything special

Huh, optimizing is special. Most of the time people in highest positions just unravel and crap out.

Re: Apple to wind down electric car effort after decadelong odyssey

#180

Post by AJ007 »

dbbk wrote: post #114
filmgirlcw wrote: post #18

Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. It’s one thing to create a new car company (even tho those attempts usually fail), it’s another to purposefully take it on as a business line when your existing business groups prints money and have 40%+ margins. Especia…

Apple was never going to release a product that would inevitably kill lots of people. Absolute non-starter.

Apple has the data on how many iPhones are being used by drivers, while moving, and how many are involved in accidents. It's almost like if you had a handgun that had a camera on it that knew children where on the other end of the barrel, and had the ability to not fire when the shooter pulled the trigger. Apple knowingly put a tremendous amount of senors on a device that distracts drivers. The class action lawyers haven't figured this one out yet, but give it time.
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