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This is a smart move. Apple seems so far behind in generative AI it's making Google look innovative.
This is a smart move. Apple seems so far behind in generative AI it's making Google look innovative.
This is a smart move. Apple seems so far behind in generative AI it's making Google look innovative.
Apple is a best-in-class second mover.
With the clusterfuck that has been generative AI (from OpenAI’s corporate drama to Google renaming and reörganizing their products every fifteen minutes) this seems prescient, with the only savvy player so far being Microsoft.
This is a smart move. Apple seems so far behind in generative AI it's making Google look innovative.
EDIT: what I really mean is what makes people think this is a commercially viable thing to spend time and money on? Like, say one of these companies hits some magic jackpot and discovers "AGI".. then what? Is that worth money, somehow?
This is a smart move. Apple seems so far behind in generative AI it's making Google look innovative.
Why does everyone have to it?
Generative AI is significant enough to Apple's use cases that there would seem to be a very strong business case to bring it in house.
It’s one thing to create a new car company (even tho those attempts usually fail), it’s another to purposefully take it on as a business line when your existing business groups prints money and have 40%+ margins. Especially when you could just have a higher-margin business selling software for other people’s cars.
What surprises me is that it took this long to kill the product. And while I feel bad for the engineers and researchers who worked on this project, this really does seem like the best outcome.
The idea of making the infotainment guts is interesting but I can’t see any carmaker giving up that much control. If they don’t like CarPlay they’d never like full Apple infotainment.
Sure Apple could do ADAS stuff, but why would an OEM choose Apple instead of others they’re used to and are likely far easier to work with.
Unless they went highly left field for the US, like tiny city cars more like Smart, I just don’t get it. And if they did that… well Smart isn’t breaking records in the US are they.
The initial idea seemed to be self driving cars, but for individuals you have the problems above and for fleets why would they want to buy from Apple? So unless Apple wanted to be Uber that doesn’t make much sense either.
An odd move all around.
This is a smart move. Apple seems so far behind in generative AI it's making Google look innovative.
Why does everyone have to it?
They are laughably behind the curve. Android should see widespread deployment of Gemini baked into the next generation of phones, and this could have a significant impact on Apple.