Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

hollywoodreporter.com

Post reply on HN
Print view View original

81–90 of 196 posts

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#81

Post by ricc »

edmundsauto wrote: post #78
jprete wrote: post #53

Earlier quoted context omitted.

OpenAI built it for a combination of their own gratification and cold hard cash. What do you think motivates AI researchers? What do you think motivates OpenAI employees now? Sam Altman? Microsoft?

I try not to guess what motivates complex animals such as humans when in an abstract discussion like “what motivates Sam Altman”. Do you have any inside knowledge of what motivates him or are you guessing because you have correlated things you don’t like with a company or individual?

I try not to guess what motivates complex animals such as humans when in an abstract discussion like “what motivates teenagers”. Do you have any inside knowledge of what motivates them or are you guessing because you have correlated things you don’t like with a certain demographic?

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#83

Post by asadotzler »

fragmede wrote: post #7
Kluggy wrote: post #3

I fear we are going to slog though decades of low quality content that looks amazing, but the meat of the story is just empty. Truth is that most production try to tell a human story at their core and being able to have AI generate it off a small description is going to leave it feeling empty.

except for fully ai generated everything, it'll still be people driving an ai to generate the content, so the advancement in technology will let more people tell their own stories. if you want a tv series of you and your friends getting up to hijinks, you can self fund and make just that. you could always do that before Sora, but if the costs are knocked down an order or magnitude or two, it becomes a more attractive…

When film transitioned to video in the early 90s and many film school projects changed from $40K to $4K almost overnight, we didn't see a mess of new film makers because making good art is hard and almost always requires study and practice, even if the process is inexpensive (Picasso's brushes and black paint cost very little and were not difficult to acquire, it was his skill that was difficult to acquire.)

We're not going to get better movies and shows by unleashing the TikTok generation on movies and shows. We'll get more, but not better because they are simply not capable of better. They don't have the training and the practice and it doesn't matter how cheap the tools if you don't have the ability, the skills that come with an education and a lot of trial and error. These skills are absent in all but the rarest of untrained persons so your friend's tv series is going to be shit, along with any tv series or movie created by people without the skills of a trained tv or movie maker. We don't need more shit. We have enough with the Disney, Apple, and Netflix and I should also include YouTube and TikTok.

Wider is not better in art because art is a developed skill not a party trick. As someone who went to art and architecture schools, I promise you that the camcorder did not bring a grand new wave of democratized citizen cinema. It just didn't and neither will so-called A.I. because, once again, art is a skill, not trick. There are no shortcuts and no secrets to bypass learning and practice.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#84

Post by robenkleene »

jncfhnb wrote: post #64
robenkleene wrote: post #58

Earlier quoted context omitted.

When you're editing in an NLE, you can pick the exact frame where your transition begins. When you're editing in DAW, you can change the volume by tiny fractions of a decibel, for a single frequency. Just about every piece of mainstream media (e.g., excluding social media) has had every single frame, and every second of sound, polished to absolute perfection (or at least one sound engineer or editors perception of it…

I’m not clear what you mean. If you’re imagining that AI tools mean it has to be a straight text -> output model that’s not correct. They are very much iterative transformations.

There's an enormous golf between just being iterative and control down to the last decibel/frame. Professional creative software is design around this fine-grained control.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#85

Post by fragmede »

dorkwood wrote: post #69
fragmede wrote: post #61

Earlier quoted context omitted.

At a guess, less than $0.50? > Pay-per-use: $0.01-$0.10 per second of generated video, based on existing tools and computational demands. https://medium.com/@christianray.drapete/openai-sora-underst...

Thanks for the link! Although this appears to be more focused on what it will cost the end user, as opposed to what it will cost OpenAI.

Which is your question, I didn't miss the subtle difference. (and you pointed it out nicely :) If we assume openai is making a profit on queries, it means that their cost to run this is less than what they're charging, at which point, the guess for what they're charging is a ballpark for what it costs. Training is impossibly expensive, inference is totally cheap.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#86

Post by MichaelZuo »

krapp wrote: post #74
throwaway13337 wrote: post #17

Earlier quoted context omitted.

It could have the exact opposite effect. If movie-quality content is easy to generate, then what is left to separate the good from the bad? Probably story, characters, originality, etc. Generative models could, across the board, commoditize the aesthetic leaving only substance as a discernible trait. This could be positive for the world in both encouraging people to create things of substance and consume things of su…

What happened to the quality of journalism once it went online? When news media had to compete against bloggers and social media. It went into the toilet. What happened to the quality of video games once game frameworks became easily available? The market got flooded with low-effort garbage. Youtube and Tiktok and other social media platforms make global video distribution easy, but most of it is uninteresting and un…

This was already the case for human made art before? The vast vast majority of 'art' online, including youtube videos, wasn't even worth spending a few seconds looking at in 2021.

So we go from 98% not worth looking at to 99.9% not worth looking at, or whatever the figure is.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#87

Post by rapjr9 »

From the article: "And I think the only way to move forward in this is to galvanize it as one voice, not only in Hollywood and in this industry, but also in Congress."

Assume AI does pan out and widespread change is soon upon us, making a very significant percentage of labor unemployable. So one solution widely touted is universal basic income. Is that even possible? The US government prints money and then collects some of that money as taxes. Remove a large part of the taxes and it is just printing money. Maybe that works? I haven't seen any analysis, especially on the short term changeover. Maybe in the future only corporations and AI's will pay taxes and everybody else lives for free and starts a restaurant for extra cash? Congress today seems unlikely to pay to support people whose skills have become obsolete, but maybe if it happens to a lot of people at the same time...

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#89

Post by TheOtherHobbes »

throwboatyface wrote: post #67
fragmede wrote: post #35

Earlier quoted context omitted.

What's the market for a talented saxophone player in a major metropolitan area? It's not zero, but thanks to Spotify, it's not as big as before the advent of recorded music. Recorded music didn't just up the game, it completely changed it. Now you have ultra mega stars that make economic impacts to an area when she tours, but the market for a talented saxophone player in a major metropolitan area just isn't what it o…

I would argue the biggest issue for talented musicians is economic inequality and the rapid increase in the cost of living. If you want to do music as a main job you need to survive on your partner's income or have generational wealth. There's just no room for someone who is talented to keep themselves afloat playing gigs without having 10 roommates and a day job.

The biggest issue for everyone is economic inequality. You could make the same point about an increasing number of mainstream jobs.

The underlying question is: what are the values of the culture? Predatory selfishness is thrilling [1] for the winners, but ultimately self-defeating - literally suicidal from a sustainability POV, physically and socially.

The neoliberal definition of "freedom" is exactly synonymous with predatory selfishness, so everything else can only suffer.

But it's not everyone's definition of freedom. Plenty of people have other motivations, and this economic model aggressively disenfranchises their values.

[1] In a surprisingly unsatisfactory way.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#90

Post by speff »

MichaelZuo wrote: post #86
krapp wrote: post #74

Earlier quoted context omitted.

What happened to the quality of journalism once it went online? When news media had to compete against bloggers and social media. It went into the toilet. What happened to the quality of video games once game frameworks became easily available? The market got flooded with low-effort garbage. Youtube and Tiktok and other social media platforms make global video distribution easy, but most of it is uninteresting and un…

This was already the case for human made art before? The vast vast majority of 'art' online, including youtube videos, wasn't even worth spending a few seconds looking at in 2021. So we go from 98% not worth looking at to 99.9% not worth looking at, or whatever the figure is.

Anyone who's dealt with multiple 9s knows how big of a jump 98->99.9% is. This isn't making the point you think.
Post reply on HN