Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
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Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
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Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
#2$800mm = a lot of jobs
Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
#3I fear we are going to slog though decades of low quality content that looks amazing, but the meat of the story is just empty. Truth is that most production try to tell a human story at their core and being able to have AI generate it off a small description is going to leave it feeling empty.
Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
#4Well, if Tyler Perry, the greatest technology prognosticator of our time, thinks Sora will supplant human filmmaking, it must be so.
Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
#5First, labor laws isn’t the answer to technology. It would be like regulating the camera because it put portrait artists out of work, or steam drills because it puts tunnel diggers. Art improved dramatically in a short period of time with the advent of the camera, became reflective of what the camera couldn’t do - reflect the nature of humanity back to us.
Second, if you’ve done much with generative imagery you know the raw experience is difficult to control to a specific visual outcome. Fine tuning, in painting, image to image, control nets, all these things help. But it’s easy to make something stunning, but difficult to make your vision come out from the machine. It’s a tool, like any other. It’ll require rethinking what’s better to do with generative ai and what’s better to shoot directly. But direction, cinematography, and acting are about extreme control to achieve a specific outcome. Generative AI doesn’t help that. However what I’ve seen it really do well is take imagery and add detail and nuance, interpolate scenes, and other feats that will likely make post production much more powerful, requiring fewer reshoots, etc. Creating CGI will be simpler, especially bootstrapping, and l will bet it’ll be extremely heavily used preproduction to create visual story boarding.
But completely replace humans ? The camera didn’t replace artists, and if you’ve seen a tunnel boring, there’s no lack of humans there. A strong back isn’t as important as a strong engineering mind, but that’s a pressure on labor that’s been building for centuries.
These new tools won’t change the dynamic, it’ll just up the game.
Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
#6Teenagers with Limewire: pirates. OpenAI with terabytes: pioneers. Guess file size matters more than file type in the court of public opinion.
Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
#7I fear we are going to slog though decades of low quality content that looks amazing, but the meat of the story is just empty. Truth is that most production try to tell a human story at their core and being able to have AI generate it off a small description is going to leave it feeling empty.
except for fully ai generated everything, it'll still be people driving an ai to generate the content, so the advancement in technology will let more people tell their own stories. if you want a tv series of you and your friends getting up to hijinks, you can self fund and make just that. you could always do that before Sora, but if the costs are knocked down an order or magnitude or two, it becomes a more attractive proposition to a wider group of people.
Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
#8I fear we are going to slog though decades of low quality content that looks amazing, but the meat of the story is just empty. Truth is that most production try to tell a human story at their core and being able to have AI generate it off a small description is going to leave it feeling empty.
This is already the case with animated movies for kids.
When I was young, they were not many, but most of them were amazing. And there was a real story. Now, on Netflix there are thousands. But most feel like completely empty and stupid. Recently after watching one with my kids, I'm much more careful in the selection.
Sadly, it looks like it's the case with everything that will be available on the internet soon.
Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
#9Seems like quite the overreaction to a research demo.
Yes, it will get better. But generating anything close to coherent film / television show is a tall task.
For all of the progress in image generation we still seem somewhat stagnant when it comes to fixing hallucinations. Video generation is a much harder problem than image generation, so it's not super clear to me we're very close to this having a material impact on Hollywood.
Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora
#10I fear we are going to slog though decades of low quality content that looks amazing, but the meat of the story is just empty. Truth is that most production try to tell a human story at their core and being able to have AI generate it off a small description is going to leave it feeling empty.
I don’t agree. I think it will create new experiences such as pairing it with the Vision Pro and “live” through movie instead of watching one.
We’re unlikely going to be watching movies like we have been in the next 10 years.