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Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

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Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#11

Post by Wohlf »

Kluggy wrote: post #3

I fear we are going to slog though decades of low quality content that looks amazing, but the meat of the story is just empty. Truth is that most production try to tell a human story at their core and being able to have AI generate it off a small description is going to leave it feeling empty.

Most major shows and movies released lately already feel AI generated since they were written in a corporate boardroom, if anything AI could be an improvement as it will trend towards giving regular viewers/fans what they want.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#12

Post by paulpauper »

Over the past four years, Tyler Perry had been planning an $800 million expansion of his studio in Atlanta, which would have added 12 soundstages to the 330-acre property. Now, however, those ambitions are on hold — thanks to the rapid developments he’s seeing in the realm of artificial intelligence, including OpenAI’s text-to-video model Sora, which debuted Feb. 15 and stunned observers with its cinematic video outputs.

I had no idea Tyler Perry movies made so much as to necessitate such a big studio

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#13

Post by geodel »

So long back when internet was rare and expensive, sms would cost per message, there would be fewer messages and mostly from people who one could reply to. And then in time of abundance when they get generated and forwarded in bulk I see that they get deleted in same fashion.

I think same will happen with AI once we get tons of autogenerated TV shows and movies watching 3 min of 40 min show or 5 min of 2 hr movie would become common. People would bulk delete unwatched movies/shows and other material from queue without ever playing it. Or maybe by then person entertainment AI bot would be tasked with processing 5000 hour worth of media every week and summarize it to owners.

The idea that 5 million dollar movie would generate 500 million dollar revenue would be hilarious just from plain economic analysis.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#14

Post by bombcar »

TheAlchemist wrote: post #8
Kluggy wrote: post #3

I fear we are going to slog though decades of low quality content that looks amazing, but the meat of the story is just empty. Truth is that most production try to tell a human story at their core and being able to have AI generate it off a small description is going to leave it feeling empty.

This is already the case with animated movies for kids. When I was young, they were not many, but most of them were amazing. And there was a real story. Now, on Netflix there are thousands. But most feel like completely empty and stupid. Recently after watching one with my kids, I'm much more careful in the selection. Sadly, it looks like it's the case with everything that will be available on the internet soon.

Amusingly enough “didn’t get released on physical DVD” is becoming a bit of a quality bar; second only to checking if the library has it.

There are some very nice animated movies coming out of smaller countries - but finding them amongst the drek is the hard part.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#15

Post by endisneigh »

fnordpiglet wrote: post #5

First, labor laws isn’t the answer to technology. It would be like regulating the camera because it put portrait artists out of work, or steam drills because it puts tunnel diggers. Art improved dramatically in a short period of time with the advent of the camera, became reflective of what the camera couldn’t do - reflect the nature of humanity back to us. Second, if you’ve done much with generative imagery you know…

I disagree, we are clearly in the end phase. Generative AI (not necessarily LLM) is clearly in a completely different category from the things you describe. Suppose it becomes such that it’s equivalent to a human using all the tools of today, but instantly. What would there be to do? I guess we still need to mine for the natural materials, so there’s that.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#16

Post by janice1999 »

fnordpiglet wrote: post #5

First, labor laws isn’t the answer to technology. It would be like regulating the camera because it put portrait artists out of work, or steam drills because it puts tunnel diggers. Art improved dramatically in a short period of time with the advent of the camera, became reflective of what the camera couldn’t do - reflect the nature of humanity back to us. Second, if you’ve done much with generative imagery you know…

> First, labor laws isn’t the answer to technology.

Laws have always been created to deal with new technologies and their fallout. Labour laws are no different.

You should read about the musicians strike of 1942 [1]. When the record player was invented some people thought 'why pay a singer for more than one performance if technology allows you to record them and sell infinite copies'? No one would try that today with Taylor Swift for example.

[1] https://jacobin.com/2022/03/1940s-musicians-strike-american-...

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#17

Post by throwaway13337 »

Kluggy wrote: post #3

I fear we are going to slog though decades of low quality content that looks amazing, but the meat of the story is just empty. Truth is that most production try to tell a human story at their core and being able to have AI generate it off a small description is going to leave it feeling empty.

It could have the exact opposite effect.

If movie-quality content is easy to generate, then what is left to separate the good from the bad?

Probably story, characters, originality, etc.

Generative models could, across the board, commoditize the aesthetic leaving only substance as a discernible trait.

This could be positive for the world in both encouraging people to create things of substance and consume things of substance.

When instagram pictures are so easily made perfect, why bother posting? Or watching? What credit do you get for looking the way you do?

When shallow political arguments are made in a comment, why not just assume they are computer generated?

We could become blind to vapid content like we are blind to billboard ads.

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#18

Post by ranqet »

Kluggy wrote: post #3

I fear we are going to slog though decades of low quality content that looks amazing, but the meat of the story is just empty. Truth is that most production try to tell a human story at their core and being able to have AI generate it off a small description is going to leave it feeling empty.

>but the meat of the story is just empty

I assume you've never seen a Tyler Perry 'Madea' movie before

Re: Tyler Perry Puts $800M Studio Expansion on Hold After Seeing OpenAI's Sora

#19

Post by defrost »

It's odd that he's winding back on soundstages .. I suspect this is on hold while they reconsider the soundstage tech stack.

The other comments are correct about fully generative imaging from AI .. having that fluid and tight to a directors vision is still some way down the road.

As mentioned in article what will change is being able to generate fully digital sets with AI assistance, character makeup and "look" to tie onto a real actor, background non player AI extras, etc.

This sees a AV media future with a lot more work in giant green rooms and AI production .. and the $800 m is most likely "on hold" while the big picture is revaluated - fewer carpentry shops, more server farms.

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