Earlier quoted context omitted.
My read is that TV (or 'entertainment' as we've come to know it since the cultural explosion of television) still requires artists and/or professionals with some form of skills/vision in order to be made, but is ultimately produced by and for the enrichment of corporate giants at the end of the day. Under that system, works can still potentially be made which satisfy the interests of the artist, the corporation, and…
I don't see how someone who makes funny TikTok videos is less of an artist then someone working on a comedy show for TV.
But I think the bigger issue is that these platforms actually incentivize creators to conform to their formats. Look at the weird little "genres" that have popped out of TikTok / YouTube Shorts / Instagram, like short videos of some (usually stupid) "tool hack". These kinds of things do numbers because they're exactly what the article describes - a 15 second rush of "interesting."