Earlier quoted context omitted.
I don't believe the concept of a market has any fundamental place in morality, and my morality isn't limited to any particular "market". Indeed, who apple is or isn't able to sell to, doesn't affect what people think is moral or immoral. As for Apple's CEO representing Apple's customers: Are you sure? We didn't elect him. We just bought stuff made by an organization he currently runs.
So you think government can prove morality, but markets cannot? If you don't think government is a marketplace where the currency is political capital, then you have a naive view of how governments work. Also, I don't believe the EU is a direct democracy, so the representative morality is lossy. Have you never disagreed with a decision made by a politician you voted for? I'm saying that customers decide whether or no…
> I'm saying that customers decide whether or not to buy from Apple based on whether they resonate with them from a moral standpoint
I fully believe that you might do that yourself. There's no evidence everyone else does, or even that a majority do. Especially since most people aren't informed of working conditions involved in manufacturing Apple products (or indeed, many others' products).
It's just not believable that everyone thinks that buying a product = agreeing with every single moral stance made by the person currently running the company. And what if he changed his mind tomorrow? Would he offer a full refund to everybody who asked for one?
> And I said Apple's CEO is accountable to their customers, not that they represent them.
He's not accountable to them, only to the board*, but we're discussing representation - that is, speaking on behalf of a people, according to those people, not you or I or the speaker individually. If you mentioned accountability while we were on the topic of representation, and I returned us to the topic of representation, you're welcome :)
[*]: Your example illustrates this: a complex chain of accountability from CEO to Corporation and BoD to Corporation and Corporation to shareholders is required for any action to happen. Being accountable to customers means customers can decide to fire him _directly_.