Earlier quoted context omitted.
I think they are in part counting on it as a status symbol. iPhone, iPad, and a few others are ubiquitous in the US market. Additonally, they kinda "blend in" amidst competitor devices with similar designs. But the Vision Pro will be eye- catching and hard to miss, with a large profile and unique design. Time will tell if it works.
A status symbol is something you are regularly seen in. Apple Watch would be that thing, as it's basically a form of jewelry. A Vision Pro won't be seen in public. Nobody's going to be wearing this heavy thing in an airport or on transit.
[0] https://www.theverge.com/23920102/meta-quest-3-in-public-pri...