Earlier quoted context omitted.
They did do something: they blocked people using adblockers. Really we need some body like the UK ASA to say "you're liable for all these frauds, Google".
That sounds like a classic example of doing something and making the situation worse (aka almost every regulation ever) If advertising providers were de jure and de facto liable for fraud, then that will raise the bar for competing advertising providers, as if Google wasn't enough of a monopoly. Regulation almost universally benefits established players and stifles competition, which is why a lot of regulation is (se…
We don't have to be on the side of 100% regulation is good but I hope we can see that a lot of regulation is actually making the world we live in liveable.