Earlier quoted context omitted.
Make the tickets named, and require ID upon entry. Completely kill the resale market. If people can’t make it, they can return the ticket for the same amount of money they bought it, up to one week before the event. Or they can get cancellation insurance just like some would on holiday plane tickets. Returned tickets go back on sale into the main pool. As far as I can tell, the scalping problem would be gone instantl…
The problem is legitimate ticketholders don't like this. You're going to a concert with your SO that you had to buy tickets for six months in advance, then you break up and get together with someone else. Now instead of transferring the ticket you paid for to your new SO, you're stuck either going with your ex (that'll go over well) or going by yourself. People don't like this.
Sure, if you're in a relatively new relationship, planning anything at all 6 months out is a gamble. That's just life.
At any rate, you'd still have the option of returning your ex's ticket, and buying a new one in your new partner's name.
Or you can return both tickets, and buy a new pair that are guaranteed to be seated next to each other. Sure, presumably you didn't get full price on the ticket return, but, again, that's life.
The funny thing is that, while on occasion this situation might come up, and someone will end up paying a little more to see the show, overall they (and everyone else) will pay less to see shows in general, since scalping has been (in theory) eliminated. So for most people who see a show every now and then, they'd still come out ahead under this system.