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The EU's war on behavioral advertising

thisisunpacked.substack.com

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Re: The EU's war on behavioral advertising

#321

Post by Xelbair »

tick_tock_tick wrote: post #304
martin8412 wrote: post #300

Earlier quoted context omitted.

Which is illegal.

Except it's not. Which is why people aren't being punished for it and more sites adopt it daily.

>If informed consent is used as the lawful basis for processing, consent must have been explicit for data collected and each purpose data is used for (Article 7; defined in Article 4).[11][12] Consent must be a specific, freely given, plainly worded, and unambiguous affirmation given by the data subject; an online form which has consent options structured as an opt-out selected by default is a violation of the GDPR, as the consent is not unambiguously affirmed by the user. In addition, multiple types of processing may not be "bundled" together into a single affirmation prompt, as this is not specific to each use of data, and the individual permissions are not freely given. (Recital 32)

Re: The EU's war on behavioral advertising

#322

Post by malermeister »

developer93 wrote: post #301
LelouBil wrote: post #288

Earlier quoted context omitted.

When you have a truly compliant gdpr dialog, aka simple yes/no, I found lots of non tech people around me click no. I'd say about 50%

Personally I nearly always take the time to scroll through and untick all the permissions, or find a different site because screw them, that's why. I realise I'm in the minority.

https://addons.mozilla.org/en-US/firefox/addon/consent-o-mat...

This should make it a lot easier :) It auto-handles most gdpr permission walls, and yes, you can set it to reject all - that's what I do!

(I'm sure this exists for Chrome, too, but if you care about this sort of thing you really should be using Firefox!)

Re: The EU's war on behavioral advertising

#323

Post by dasv »

mediumsmart wrote: post #243

11 years ago Apple bought a patent for something that would work great with personal llms to turn behavioral advertising into a circus. But they will probably keep it buried so a Hacker will have to build a clone of this and become the real John Connor in our fight against the machines. https://www.macobserver.com/tmo/article/apple_granted_patent... if you liked this comment we would appreciate a thumbs up from one o…

https://adnauseam.io/

Re: The EU's war on behavioral advertising

#324

Post by kranke155 »

ehnto wrote: post #242
throwaway5959 wrote: post #208

Earlier quoted context omitted.

gestures broadly at advertising everywhere OK, I’ll bite, then what is it?

It is a product, just not for consumers. Other companies buy the product and it is applied onto the consumer, to the consumers distaste. Advertising is itself always balancing on the tradeoff between disgruntling the consumer and the benefit the consumer gets from the media/tool they're actually trying to engage with. It's an implicit bargain for most people, not an explicit one. For me, advertising crossed that line…

Fair. It’s a business product that’s anti-consumer

Re: The EU's war on behavioral advertising

#325

Post by mikro2nd »

johndhi wrote: post #130

As a lawyer working on these topics, this is a poor phrasing. EU regulators don't need to "war" with advertisers - they have complete control over them. There's no other side of this war, just regulators issuing commands that industry tries to follow. It's confusing as a war is because the regulators decided not to make the law say, 'behavioral advertising is illegal,' and instead have spent years slowly awakening to…

You're right, but "war" is so much better clickbait.

Re: The EU's war on behavioral advertising

#326

Post by veave »

dgb23 wrote: post #273
johndhi wrote: post #223

Earlier quoted context omitted.

I'm saying the laws EU has released are too complex and indirect and cost too much money, and that if they wanted to ban behavioral advertising outright they should have and could have done that instead of what they have done.

The actually ridiculous part is not that. It’s the fact that our browsers don’t solve this issue in a standardized way. Everyone who serves HTTP in the Eu and includes third party tracking, shows you an idiosyncratic consent banner. Often these things download a large amount of JS as well. That’s completely and utterly idiotic. - It’s confusing for users. - It interrupts the user’s flow everytime they visit a site. -…

>Nobody wins.

You just described regulations.

Re: The EU's war on behavioral advertising

#327

Post by midasuni »

cccbbbaaa wrote: post #282
midasuni wrote: post #265

Earlier quoted context omitted.

Don’t set cookies. Don’t capture Personal data. You’re 90% there.

Oh, no, there's more. You must list all kinds of data processing you perform, find the appropriate legal basis (and data retention duration, etc.), make sure you only gather data you need (data minimization), know to who you transfer data, make your services secure by default, monitor for unauthorized access, and tell affected people when there is a breach. Perhaps make a risk assessment, but it depends on the proces…

So you are choosing to capture personal data.

Re: The EU's war on behavioral advertising

#328

Post by kmlx »

_nalply wrote: post #112
dweekly wrote: post #52

I think this will evolve advertising in interesting ways. "Ads 1.0" had a viewpoint of trying to scrape every last little bit of data about a user's interests: from their email, messages, calendar, search history, friendships, and discussions. There was a mental model that you can't really know what's going to resonate with a person until you have their life under a microscope. This the "surveillance capitalism" take…

I am profoundly anti-advertisement because I believe in the pull model: if I want something I ask. So I think about 95% or more of advertisement today is annoying if not outright evil. But your comment got me thinking. Is there a world where advertisement is, um, just simply good? In other words, what makes advertisement bad today and how would these superapps make advertisement good?

> if I want something I ask

what if you don’t know what you want?

Re: The EU's war on behavioral advertising

#329

Post by kmlx »

JohnFen wrote: post #140
Barraketh wrote: post #128

So one issue that this article glosses over is how contextual advertising interacts with attribution. Essentially, as an advertiser, in order to do effective contextual advertisement, you need to have some idea of how ads perform in a particular context - on a particular web page or app. So what you would really like to say is that "people who saw our ad on X were Y% more likely to visit or website, or buy our produc…

> However, in order to actually measure that, when a user comes to your website you need to know which of your ads they've seen. That may be the case, but so what? If an industry can't function without abusing people, I would argue that it shouldn't function. But this doesn't mean the industry can't function. It just means that advertising becomes less efficient (i.e., more expensive). Which is fine -- if it's more e…

> If an industry can't function without abusing people

what abuse? clicks? page views?

Re: The EU's war on behavioral advertising

#330

Post by kmlx »

btbuildem wrote: post #46

Interesting how this is forcing these companies to objectively improve their products -- chronological feeds, friends and follows only, etc is what users have been begging for and being ignored, because advertising trash salad is more profitable. If the long-term effects end up being along the lines of the big social corps withdrawing from the EU, I see that as an enormous win for that economic zone. The presence of…

> If the long-term effects end up being along the lines of the big social corps withdrawing from the EU, I see that as an enormous win for that economic zone

it will be a major net loss. the EU is already becoming the internet’s new china. what you’re writing will just make it clear the EU is a non-start for internet companies.

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