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The EU's war on behavioral advertising

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Re: The EU's war on behavioral advertising

#291

Post by troupo »

Too wrote: post #248
PeterStuer wrote: post #245

"Legitimate interest" is the universal GDPR loophole. This one needs to be closed asap.

Along with the dark patterns of “confirm my choices”, where my “choices” are an endless list of checkboxes hidden under expandable sections of complete gibberish.

Those dark patterns are not GDPR-compliant. GDPR says, "it should be as easy to say yes as it is to say know" and on top of that those huge lists do not present informed consent.

NOYB has a bit on that: https://noyb.eu/en/where-did-all-reject-buttons-come

Re: The EU's war on behavioral advertising

#292

Post by mantas »

seydor wrote: post #87
FirmwareBurner wrote: post #77

Earlier quoted context omitted.

Not all tech jobs depend on user targeted advertising. Only some big-tech ones.

that s not how it works though, tech is a big ecosystem. At least 3 of the trillion-dollar tech companies depend on advertising , which feeds money into the content system. The rest of the ecosystem is in the business of supporting and distributing this content. Advertising is very high in the pecking order of the tech business sector. Without it, the internet would be the equivalent of USSR era Pravda (and we'd prob…

There’s a lot of jobs in boring sectors building all sorts of software to run old school businesses. Or helping people do all sorts of tasks.

The world does not turn around content (over)consumption.

Re: The EU's war on behavioral advertising

#293

Post by abwizz »

yabatopia wrote: post #277
legitster wrote: post #70

Uh... hmmm. I work in the industry and this article is very even handed but still a bit off. We don't really have have a term for "behavioral" advertising. So a lot of things are being lumped together that don't necessarily fit. For example, Facebook USED to be highly valued because of the amount of "targeting" (again, we don't use the term "behavioral") data they had. When you went to tell FB what you liked and didn…

> it doesn't hurt that economically, consumer wealth in Europe is falling like a rock Falling like a rock? Where is this comming from? What Europe are you talking about? The EU, the continent, the eurozone, the UK, Russia? Granted, high inflation, primarily caused by higher energy prices after the Russian invasion of Ukraine, has slowed down consumer spending in the EU, but generally speaking the outlook isn't that b…

i think parent was refering to growing wealth inequality. the average might be fine.

Re: The EU's war on behavioral advertising

#294

Post by LelouBil »

Too wrote: post #248
PeterStuer wrote: post #245

"Legitimate interest" is the universal GDPR loophole. This one needs to be closed asap.

Along with the dark patterns of “confirm my choices”, where my “choices” are an endless list of checkboxes hidden under expandable sections of complete gibberish.

This is easily fined for non compliance, however the process is currently very slow but it depends on the country you signal it.

Re: The EU's war on behavioral advertising

#295

Post by mantas »

denton-scratch wrote: post #289
mantas wrote: post #278

Earlier quoted context omitted.

Is EU really trying to slow it down? TikTok ban in US seems to be a common talking point. Meanwhile here very few people talk about it and those are seen as lunatics in most cases. Most people seem to happily approve all the GDPR dialogs too. While doomscrolling TikTok/Instagram/FB.

> Most people seem to happily approve all the GDPR dialogs too. What's a "GDPR dialog"? Do you mean a cookie banner? Nothing in GDPR requires a cookie banner.

The cookie banner 2.0. Where you either approve all the „recommended“ tracking. Or have to go to advanced dialog, uncheck all trackers and then click non-primary submit button.

Re: The EU's war on behavioral advertising

#296

Post by jahav »

midasuni wrote: post #265
johndhi wrote: post #228

Earlier quoted context omitted.

I've implemented gdpr. It's much more than that.

Don’t set cookies. Don’t capture Personal data. You’re 90% there.

Spoken like a person who never even touched it even on a small project.

No cookies... so no language preferences. That is a profile cookie.

Right to erasure. What about invoices and orders? When can it be anonymous and when is it old enough to anonymize.

Do I get away with replacing personal data random data? Do I replace references to real people with 'anonymous person'? Will my sql constraints still work?

When I restore data from backup and someone has been anonymized in the meantime, what mechanism will be used to anonymize the user after restore?

Right to data portability. How much of the database and in what format?

Re: The EU's war on behavioral advertising

#297

Post by LelouBil »

seydor wrote: post #103
everdrive wrote: post #101

Earlier quoted context omitted.

You’re really not in a position to speak for all Europeans. You’re painting a complex issue with a broad brush, and of course painting it in such a way that it supports your position.

You don't want to go there. EU is not in position to speak about all Europeans either.

The European parliament is made of deputees elected from each European countries, so why would it not be ?

Re: The EU's war on behavioral advertising

#298

Post by HWR_14 »

mantas wrote: post #278
imglorp wrote: post #237

Earlier quoted context omitted.

The megacorporations are at war against humanity and won't stop until forced: they must profit and grow at the expense of civilization, climate, and biosphere. It's true the EU does not recognize it's in a war yet but they are at least trying to slow them down. The US is further behind.

Is EU really trying to slow it down? TikTok ban in US seems to be a common talking point. Meanwhile here very few people talk about it and those are seen as lunatics in most cases. Most people seem to happily approve all the GDPR dialogs too. While doomscrolling TikTok/Instagram/FB.

I thought only 10-15% of people approved all GDPR dialogs.

Re: The EU's war on behavioral advertising

#299

Post by denton-scratch »

throwaway14356 wrote: post #214
ForHackernews wrote: post #209

Earlier quoted context omitted.

> It's really a slow return to how TV advertising and etc worked. TV advertising is the opposite of targeted. Literally every person picking up a broadcast signal sees the same ads. My neighbors having my name and address in the phone book doesn't bother me the way Google tracking every damn thing I see on the internet does. People don't notice it, but the latter is far more invasive.

it was but tv is now a specific audience: people who don't care what they watch. Sounds terrific for advertising?

This isn't true, at least, it's not true of me.

Most of my viewing is Freesat, i.e. free-to-air satellite broadcasts, which I receive via a Sky box with 2Tb of storage. I scan the schedules daily, and mark what interests me for recording. Periodically I go through my recordings, and delete stuff I'm never likely to watch.

I used to have a Netflix subscription; I cancelled it when I realized that there's nothing worth watching (for me) on Netflix. Very occasionally I head to YT, but content discoverability on YT is poor.

I do care what I watch; sometimes I find that I've run out of pre-recorded shows that I'm interested in; then I stop watching. And I never have TV on "in the background".

Re: The EU's war on behavioral advertising

#300

Post by martin8412 »

mantas wrote: post #295
denton-scratch wrote: post #289

Earlier quoted context omitted.

> Most people seem to happily approve all the GDPR dialogs too. What's a "GDPR dialog"? Do you mean a cookie banner? Nothing in GDPR requires a cookie banner.

The cookie banner 2.0. Where you either approve all the „recommended“ tracking. Or have to go to advanced dialog, uncheck all trackers and then click non-primary submit button.

Which is illegal.
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