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What being on the front page of Hacker News does for our bottom line

37signals.com

61–70 of 75 posts

Re: What being on the front page of Hacker News does for our bottom line

#61
How many of their customers buy on someone else's recommendation? Sure they only get $300 a month directly from the readers of HN.

But I get asked several times a month to recommend solutions and though I've personally never used more than the free version of Basecamp I've probably sold a dozen subscriptions for them. By targetting the readers of HN they're really just going after the influencers.

Re: What being on the front page of Hacker News does for our bottom line

#62
post #50

It's misleading to focus only on the direct benefits. The benefits of PR are always mostly indirect. For example, Y Combinator makes zero direct revenue from hosting HN. But I would feel pretty dishonest if I were to claim on that account that it has no effect on our bottom line.

In the case of Hacker News, wouldn't you look at the conversion rate of HN readers -> YC applicants, and determine the value by looking at the value of the larger (and theoretically better) applicant pool?

Re: What being on the front page of Hacker News does for our bottom line

#63
post #51
post #12

> During that period, there were 24,826 first time visitors to any of our sites who we could identify as having first gotten to us via Hacker News (in all, we received more like 105,000 unique visitors from Hacker News, but many of those were repeat visitors). 97 of those visitors signed up, with more than 85% of them electing the free plan. Left unsaid: how many of the 105,000 unique HN visitors are customers? Also…

They talk about word of mouth and the benefit of all the extra links. And then they discount the value in the next thought. Word of mouth = great links = great hackernews popularity = no value That's a pretty big hole in their logic.

At any given moment there's probably a vanishingly small number of HN news readers who are unfamiliar with who 37Signals are. So I suspect that for them, gaining the front page on HN is less profitable than gaining traction in nearly any other community. As such, writing interesting stuff that is appealing to a broad base of communities is more profitable for them than tailoring their posts to get on the HN front page.

My supposition; but really, what ethical difference does it make? If the HN community likes to read the 37Signals viral marketing material then I suppose we all gain, right?

Re: What being on the front page of Hacker News does for our bottom line

#64
post #13

This is the first time a post on 37signals has me a little put off. It seems unnecessary and slightly childish. It wasn't meant to show how posts on HN can contribute to their business but to shove it in people's faces. You would hope that smart people like them can figure out that a few people do not speak for an entire community.

Kind of amazing how this post made it to the top again. It seems HN is much more of an echo chamber than I thought.

Re: What being on the front page of Hacker News does for our bottom line

#66

Earlier quoted context omitted.

>They created ruby on rails, which a few people use A few people? Really? Now that's just petty.

Compared to java, javascript, c, php etc?

Jumping from "a few" to comparing against C and Java is quite a leap. The simple fact is that Heroku alone had over 60,000 apps 2 years ago, and based on other statistics I think it's safe to say that Rails is a tool used by millions of programmers.

http://trends.builtwith.com/framework/Ruby-on-Rails

You're entitled to not like 37 Signals or think they give poor advice, but you shouldn't downplay their contribution so much.

Re: What being on the front page of Hacker News does for our bottom line

#68
post #4

Upvote us, downvote us, ignore us – I don’t care I think this is a good attitude to have, but I have to point out that obviously it matters a little. Otherwise, this post wouldn't exist.

Personally I like their posts, and it certainly doesn't bother me when they reach the front page of HN. The only thing I'm tired of is all the predictable hate that goes their way. In fact, I find it a little petty and embarrassing for HN.

I like their posts too. I really admire the company as well. But can we really say every last one is truly great? I dolled out my fair share of criticism (see a couple of those links in the post) but it wasn't 37Signals I cared about, it was quality control. If you land on the front page then more power to you but when just about every one of your posts lands on that front page in rapid succession it starts to look like quality control has gone out the window. We're they all really just that good or was there some fanboy ism involved for lack of a better word?

Re: What being on the front page of Hacker News does for our bottom line

#69

Earlier quoted context omitted.

Personally I like their posts, and it certainly doesn't bother me when they reach the front page of HN. The only thing I'm tired of is all the predictable hate that goes their way. In fact, I find it a little petty and embarrassing for HN.

I think the dislike is warranted personally. The amount of exposure they get is extremely out of proportion to what they are and do. They do have it down to a fine art. Even this blog post is designed to get people talking about them - which it's succeeded in doing. They created ruby on rails, which a few people use, and they make a few webapps. They're not a startup. They give (IMHO) fairly poor startup advice, most…

* The amount of exposure they get*…

I believe you mean:

The amount of exposure HNers give them by submitting and upvoting their posts, and then the endless hours HNers spend debating them…

37S doesn't ask to be on the front page of HN. They don't even appear to submit their own posts. Certainly they don't have a secret vote-sharing group, because HN now has features to discount those.

So personally, I find it pretty hilarious that there's so much sturm und drang about what 37s "gets". Everything they "get" from HN, HNers give them, all on their own initiative.

Re: What being on the front page of Hacker News does for our bottom line

#70
post #50

It's misleading to focus only on the direct benefits. The benefits of PR are always mostly indirect. For example, Y Combinator makes zero direct revenue from hosting HN. But I would feel pretty dishonest if I were to claim on that account that it has no effect on our bottom line.

It's not misleading, but the comparison to HN and Y Combinator is. HN isn't a product which is for sale. There is no way to pay for HN.
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