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Apple plans a slow, appointment-only rollout of Vision Pro

bloomberg.com

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Re: Apple plans a slow, appointment-only rollout of Vision Pro

#271

Post by hyperthesis »

hordehamhill wrote: post #168
drewg123 wrote: post #158

Earlier quoted context omitted.

I had always looked at things like Oculus as a "gaming" accessory. And I demoed Google Glass about 10 years ago, and it didn't present a virtual screen. When seeing the Apple goggles, it clicked for me that this was basically a mac environment, and I started thinking how amazing it would be to run terminals in it, then I started googling for any options that were available now..

Crazy. That's the power of marketing eh. Almost as soon as the DK1 was available, people were running desktop envs inside VR. 3D modelling, CAD, multiple floating desktops, watching movies videos in 3D or big fake theaters, panoramic photos... Google even had a 3D paintbrush program demo on their cardboard product half a decade or more ago. This is stuff all been explored before.

They tried it, but did they keep doing it? i.e. did it work in practice, for real-world work-flows? Was the ROI there, so allocating budget was a no-brainer? I think, if it did, it would have taken over by now.

To me, the question is whether Apple has actually made this work.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#272

Post by joshgachnang »

everly wrote: post #141

Somewhat interestingly, this is exactly how Google rolled out the Glass

At least it'll be at all (most?) of their US stores. I drove halfway across the country to NYC to get Google Glass. At least me and a couple friends turned it into a fun vacation.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#273

Post by hospitalJail »

georgespencer wrote: post #223
hospitalJail wrote: post #150

Maybe this is cynical, but my marketing class taught us to look at everything Apple does under the view of the best marketers in the world. The marketers told them to go for the 'exclusive club' vibe by doing in-store appointments. Wonder if there is some messaging by the Apple leader at the appointment that explains how this is cool, exclusive, luxury. Reinforcing the purchase decision. Need to make the barrier to e…

> my marketing class taught us to look at everything Apple does under the view of the best marketers in the world. I think there's a risk that your marketing class is being taught by folks who have a limited grasp of how trivial the discipline of marketing can be when a company's products -- in Apple's case: iPhone, MacBooks Pro & Air, iPad, AirPods, Apple Watch -- rank among the leading products in their categories…

This is some blatant rhetoric. I cannot help but to call this out when I see it.

> rank among the leading products in their categories by nearly any measure, from consumer satisfaction to performance benchmarks.

When you say it generically like this, it has no meaning. Among? Top 50%

You could say this about any company. Its marketing jargon from the best in the world at marketing.

This is no different than when they plaster 'Security' and 'Privacy' in their ads, yet have worse security than Android(if we use pegasus and zerodium for security) and have been known to hand over data(PRISM, data in Russian and chinese data centers).

It has little to no meaning, but it sounds really positive when you say words like 'rank among' and 'nearly any measure'

Let me pull up single and multithreaded bench marks. "Oh not that measure". "Well it was among, top 36.6 percentile".

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#274

Post by Dudester230602 »

rchaud wrote: post #218
hghid wrote: post #197

Slightly tangential rant, but is anybody else becoming frustrated with the process of buying Apple products in Apple stores? For me, it started with the Apple Watch - I knew which one I wanted and was ready just to head down and buy one, but I was forced to sit through an entire "fitting" with patronising explanation on how to use the knob on the the side. Recently, I wanted to buy a new Phone. Again, I knew the one…

> The VR headset is a case in point - if I want to be guided through the process, then I will ask for that. The reason this is done is to: a) limit bad online reviews due to ill fitting headsets or unfamiliarity with the controls b) to ensure that people looking to buy it have their expectations managed c) to give it the upscale, prestige feeling of going to a tailor for a fitted suit. Useless theater for a tech prod…

They should do the same but for returns:

1) Give explanation to you why you should reconsider

2) Make you fill out a form stating reasons for returning

3) Refund in cash giving you small notes

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#275

Post by nomel »

threeseed wrote: post #220
Jarmsy wrote: post #182

Earlier quoted context omitted.

All I've seen so far suggests they're almost entirely focused on virtual 2d screens floating in 3d space, and not other virtual 3d objects at all.

They had many WWDC sessions covering 3D objects especially with the Unity integration [1] and their Reality Composer Pro [2] tool. Both were covered during the keynote. And if you look on Youtube there are countless videos of third party developers developing 3D apps. It's just that they are positioning the device as a spatial computer i.e. something you use to get real work done. And right now for 99% of people that…

I take their point as a problem of control. Picking up objects with hand tracking is, in my experience, much less deterministic, and much less useful, compared to picking them up with a button and haptics.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#276

Post by jackson1442 »

dgellow wrote: post #237

It feels like they want to use this first version of the Vision Pro as a sort of public beta release? My speculation is that their target audience is quite niche, on purpose, that they want to see how it performs in real life, while controlling the onboarding and working on ramping up their production processes. And a future version would target the general public. Just my personal thoughts. It’s not for me in its cu…

My thinking as well, it’s very similar to how the first Apple Watch was rolled out: appointment for a “fitting” with a device that was eventually completely overhauled (so much as to call the v1 the “series 0” due to how different the v2 was). I think they want to see how users actually want to use this thing then rework the hardware to suit that.

Also, they want developers to figure out what they want to do with it. If it was a “development kit” people would still try to get their hands on one like with the Apple Silicon dev kit, but with this anyone can try it out if they have the money and time to do so.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#277

Post by kcplate »

macintux wrote: post #7
kcplate wrote: post #5

Earlier quoted context omitted.

So the killer app for a $3.5k product is an app that helps you buy other expensive products from the same company? Maybe I misunderstood, but if not count me skeptical.

Not the app, the retail presence. The Apple Stores have proved enormously valuable when Apple enters a new hardware product category.

I can understand this being a differentiator to other AR/VR products, but that is not exactly what the comment I replied to said, they said the “killer app” was the ability to buy it at an Apple Store. Short of a few folks with too much extra cash and curiosity, just being able to try it before you buy isn’t what I would refer to as a killer app. The “killer app” is what gets the main market populace to the store to even consider it.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#278

Post by howinteresting »

robg wrote: post #2

Wow, imagine if Apple starts integrating their stores with their products into connected life experiences. The stores become showcases for personalized experiences for life, work, and play. Companies are already integrating Watch and VisionPro with biofeedback. Might be something consumers need to deeply experience to believe, from the spatial desktop to music, games, and movies, desk to couch to bed.

You understand that this is miserable and dystopian, right? As humans we shouldn't be leading that kind of "integrated", "personalized" life. We already have too much of that going on with YouTube and Facebook.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#279

Post by peyton »

hordehamhill wrote: post #168
drewg123 wrote: post #158

Earlier quoted context omitted.

I had always looked at things like Oculus as a "gaming" accessory. And I demoed Google Glass about 10 years ago, and it didn't present a virtual screen. When seeing the Apple goggles, it clicked for me that this was basically a mac environment, and I started thinking how amazing it would be to run terminals in it, then I started googling for any options that were available now..

Crazy. That's the power of marketing eh. Almost as soon as the DK1 was available, people were running desktop envs inside VR. 3D modelling, CAD, multiple floating desktops, watching movies videos in 3D or big fake theaters, panoramic photos... Google even had a 3D paintbrush program demo on their cardboard product half a decade or more ago. This is stuff all been explored before.

Not really, it’s the power of solid product development. I don’t want to fuck around with setting up a desktop env inside VR. I’m 100% confident I’ll be able to walk into an Apple Store, buy a Vision Pro, go home, put it on, and get to work.

Re: Apple plans a slow, appointment-only rollout of Vision Pro

#280

Post by stalfosknight »

hghid wrote: post #197

Slightly tangential rant, but is anybody else becoming frustrated with the process of buying Apple products in Apple stores? For me, it started with the Apple Watch - I knew which one I wanted and was ready just to head down and buy one, but I was forced to sit through an entire "fitting" with patronising explanation on how to use the knob on the the side. Recently, I wanted to buy a new Phone. Again, I knew the one…

From Apple's perspective, if you know exactly what you want that is what online Apple Store is for.

If you want to see it in person / try it on / have questions, that is what the physical Apple Store is for.

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