Live data from Hacker News

Apple wants rights to the image of apples in Switzerland

wired.com

61–70 of 191 posts

Re: Apple wants rights to the image of apples in Switzerland

#61
post #58

Earlier quoted context omitted.

In their defense, most Apple employees are paid in stocks and share buybacks likely increases their compensation more than directly increasing their compensation.

Are rank-and-file (not engineering) employees of Apple compensated in enough stock that buybacks are really worth that much? I highly doubt it. And even then, until those shares are sold they are subject to the whims of the market. Paper millionaire status doesn't mean shit if you can barely afford to pay rent. A bird in hand is worth two in the bush...

SWEs at Apple are not "barely able to afford rent"

Re: Apple wants rights to the image of apples in Switzerland

#62
post #6

> THE FRUIT UNION Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer’s organization in Switzerland, worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of appl…

I’m sure they’ve already tried to get a parent on that

[deleted]

Re: Apple wants rights to the image of apples in Switzerland

#63
post #16
post #6

> THE FRUIT UNION Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer’s organization in Switzerland, worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of appl…

There should be a penalty for such bogus trademark claims, best as % of the global revenue. Then, maybe, they would learn that a corporation cannot bully others only because it has unlimited legal resources.

Maybe corporations should have their freedom for filing lawsuits capped in some way to a reasonable, but not unlimited, proportion that would force them to prioritize their lawsuits, hopefully hindering their ability to pursue claims that serve as frivolous, bullying land grabs. Society's courts should not end up functioning as a corporations' business development departments. A rough draft of some possibilities:

- Limit the size of a corporation's legal departments, both in number of personnel and annual budget - Limit the amount they can pay lawyers each year for filing lawsuits - Limit the number of lawsuits that can be filed at any time in a given, national (or other, very large) jurisdiction. After a certain amount, require the company to put a certain amount of their annual revenue in escrow for each additional lawsuit. This amount would be forfeited if the lawsuit is lost.

Re: Apple wants rights to the image of apples in Switzerland

#65
post #7

This is kind of the opposite of a similar situation that just happened in Chile The company NotCo got sued by the milk producers association for mis-using the word Leche (milk in Spanish) in their NotMilk product so it doesn’t use the word Milk The milk producers won and the courts have ordered NotCo to change the name of their NotMilk product

I think the Dairy Association recently has tried to litigate against products like Almond Milk to prevent them from using the word "milk".

Re: Apple wants rights to the image of apples in Switzerland

#66
> “We’re not looking to compete with Apple; we have no intention of going into the same field as them,” Mariéthoz says, adding that one of the biggest gripes the 8,000-odd apple farmers he represents had with the attempted fruit grab was that, “you know, Apple didn’t invent apples … We have been around for 111 years. And I think apples have been around for a few thousand more.”

Heh, succinctly put. What is Apple Inc. going to go after next? Actual Macintosh apples[1]?

[1]: https://en.wikipedia.org/wiki/McIntosh_(apple)

Re: Apple wants rights to the image of apples in Switzerland

#67
post #6

> THE FRUIT UNION Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer’s organization in Switzerland, worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of appl…

No forbidden fruit for you!

More walled garden crap from Apple and another reason to stay away from their stuff.

Re: Apple wants rights to the image of apples in Switzerland

#68
The particular apple in the trademark linked in the article[1] is the logo of Apple Corps / Apple Records. The settlement of the trademark dispute between Apple Corps and Apple Computer led to the trademarks being transferred to Apple Computer[2], and licensed back to Apple Corps. So in some ways, this is partly The Beatles' fault.

[1] https://www3.wipo.int/madrid/monitor/en/showData.jsp?ID=ROM....

[2] Who promptly renamed themselves to just Apple.

Re: Apple wants rights to the image of apples in Switzerland

#69
If Apple's trademark conflicts with an older established trademark, shouldn't the older one win, and therefore invalidate Apple's trademark? I would strongly support a law that automatically invalidates trademarks when abused for silly nonsense like this. Give the big corps something to lose.

Re: Apple wants rights to the image of apples in Switzerland

#70
post #17

Earlier quoted context omitted.

No kidding. I'd love to see the bigger company loose their logo in one of these petty trademark disputes someday.

It happened when McDonalds tried to trademark Mc in the European Union. They lost out to Irish company Supermacs.

Sadly they're still called McDonalds here.
Post reply on HN