Apple wants rights to the image of apples in Switzerland
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Re: Apple wants rights to the image of apples in Switzerland
#2Was puzzling they didn't include an image of said logo[1]. IIRC I've observed this for some other articles in the past covering trademark disputes. Is there a common reason they might do this?
[1] https://www.swissfruit.ch/wp-content/uploads/2021/10/sov_new...
Re: Apple wants rights to the image of apples in Switzerland
#3Was puzzling they didn't include an image of said logo[1]. IIRC I've observed this for some other articles in the past covering trademark disputes. Is there a common reason they might do this? [1] https://www.swissfruit.ch/wp-content/uploads/2021/10/sov_new...
[deleted]
Re: Apple wants rights to the image of apples in Switzerland
#4Was puzzling they didn't include an image of said logo[1]. IIRC I've observed this for some other articles in the past covering trademark disputes. Is there a common reason they might do this? [1] https://www.swissfruit.ch/wp-content/uploads/2021/10/sov_new...
Probably scared they would be sued by Apple
Re: Apple wants rights to the image of apples in Switzerland
#5Was puzzling they didn't include an image of said logo[1]. IIRC I've observed this for some other articles in the past covering trademark disputes. Is there a common reason they might do this? [1] https://www.swissfruit.ch/wp-content/uploads/2021/10/sov_new...
Trademarks, unlike copyright, are "use and protect it or lose it". There's no "expiry" date on them like copyrighted things have because brands sometimes live for over a hundred years. Letting someone take your companies name and logo just because you're "too old" isn't fair. This is because trademarks, unlike copyright, aren't about science and innovation; they're about preventing consumer confusion.
Not protecting your trademarks can cause them to become "genericized". Wikipedia has a list of many that you've probably heard of and had no idea they were once trademarked.[0]
Some lawyer at Apple probably caught wind of this Swedish company and took action. It's really that simple.
[0]: https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
Re: Apple wants rights to the image of apples in Switzerland
#6> THE FRUIT UNION Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer’s organization in Switzerland, worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of apples, the fruit.
What is Apple going to do next? Try to get a patent on rounded corners for rectangular electronic devices?
Re: Apple wants rights to the image of apples in Switzerland
#7This is kind of the opposite of a similar situation that just happened in Chile
The company NotCo got sued by the milk producers association for mis-using the word Leche (milk in Spanish) in their NotMilk product so it doesn’t use the word Milk
The milk producers won and the courts have ordered NotCo to change the name of their NotMilk product
Re: Apple wants rights to the image of apples in Switzerland
#8The kind of ridiculous situation that arises when a company is drowning in money with no idea what to do about it. Make work for lawyers, Make work for engineers, share buybacks, no good vision on how to spend the money
Re: Apple wants rights to the image of apples in Switzerland
#9Was puzzling they didn't include an image of said logo[1]. IIRC I've observed this for some other articles in the past covering trademark disputes. Is there a common reason they might do this? [1] https://www.swissfruit.ch/wp-content/uploads/2021/10/sov_new...
Trademarks, unlike copyright, are "use and protect it or lose it". There's no "expiry" date on them like copyrighted things have because brands sometimes live for over a hundred years. Letting someone take your companies name and logo just because you're "too old" isn't fair. This is because trademarks, unlike copyright, aren't about science and innovation; they're about preventing consumer confusion. Not protecting…
We're talking about "apple" though, Apple the company didn't invent the word "apple" nor the shape of the fruit
Re: Apple wants rights to the image of apples in Switzerland
#10> THE FRUIT UNION Suisse is 111 years old. For most of its history, it has had as its symbol a red apple with a white cross—the Swiss national flag superimposed on one of its most common fruits. But the group, the oldest and largest fruit farmer’s organization in Switzerland, worries it might have to change its logo, because Apple, the tech giant, is trying to gain intellectual property rights over depictions of appl…
I’m sure they’ve already tried to get a parent on that