They want to raise 3 billions in 3 years to build a Cloud from scratch and with no real USP. What a joke. This guy probably think that you can throw money at a hard problem and it will fix itself by magic. Building the tech that power a cloud service at hyper scale is no small feat. You can have all the money in the world, building a team that can do that is hard and will take time. It's not like he can install OpenS…
Using a cloud not owned by a US company is quite a big USP for many non US organisations. I can't name any big EU cloud providers, but I imagine that a large chunk of that 3 Billion will be spent on marketing so people will have heard of evroc in a few years.