Apple’s new headset meets reality
71–80 of 527 posts
Re: Apple’s new headset meets reality
#72I don't think there is a consumer market for head mounted AR anymore - if there ever really was. That makes me sad having been in AR since 2010 - and knowing what we could do with it if done right. I just don't think society currently has an appetite for a $3000 product that gives the wearer visual superpowers (that is the promise after all) and is an impossible to ignore distinction between classes. I honestly think…
> I don't think there is a consumer market for head mounted AR anymore
anymore, or yet? I think the biggest barriers are form factor and price. History suggests that price of such devices will increase over time. Whether the tech can be squeezed into a form factor that will be desirable to the masses is another problem altogether. The fact that apple (according to this article) have not managed to do it suggests to me that it might be some time off.
Re: Apple’s new headset meets reality
#73I don't think there is a consumer market for head mounted AR anymore - if there ever really was. That makes me sad having been in AR since 2010 - and knowing what we could do with it if done right. I just don't think society currently has an appetite for a $3000 product that gives the wearer visual superpowers (that is the promise after all) and is an impossible to ignore distinction between classes. I honestly think…
>I don't think there is a consumer market for head mounted AR anymore - if there ever really was. All it takes is a killer app to come along. AR music instrument instruction is my bet. If Apple released this one app along with the glasses it would become a massive hit.
I am thinking Pokemon or Yugioh. One killer app and you have people sold.
Re: Apple’s new headset meets reality
#74Earlier quoted context omitted.
With Apple Silicone, I think Apple is in the perfect place to take advantage of the AI craze to sell hardware with something like "Neural Engine V2". If they can figure out how to run AI workloads at fraction of the cost of what is costs on current hardware, I can see there being a huge market for their Mac's and they could even bring back XServe and become the predominant player in the "Server Hardware for AI" space…
> If they can figure out how to run AI workloads at fraction of the cost of what is costs on current hardware https://en.wikipedia.org/wiki/Laconic_phrase It's discussed quite a bit on this site, but I wouldn't expect Apple to pull ahead in the GPU department. They really lit a fire under Intel and AMD's ass with the M1's IPC, but Nvidia laughed their way to the bank with every M1 upgrade. Even the 5nm M1 Ultra strug…
What about in terms of performance per watt, rather than pure performance?
Re: Apple’s new headset meets reality
#75At this point, with the boom in AI, I would settle for very simple AR glasses. Not trying to make 3D objects meld with the the real world view, but just superimposed graphics, kinda like Google Glass, but better. Imagine if it could automatically subtitle foreign languages, or translate Japanese street signs and advertising in real-time. Join that with a conversational AI so you could point your eyes at something and…
I don't like that you took the augmentation out of AR but "Translator glasses" are a great idea. Also a huge quality of life improvement for deaf people.
Re: Apple’s new headset meets reality
#76I don't think there is a consumer market for head mounted AR anymore - if there ever really was. That makes me sad having been in AR since 2010 - and knowing what we could do with it if done right. I just don't think society currently has an appetite for a $3000 product that gives the wearer visual superpowers (that is the promise after all) and is an impossible to ignore distinction between classes. I honestly think…
> I don't think there is a consumer market for head mounted AR anymore anymore, or yet? I think the biggest barriers are form factor and price. History suggests that price of such devices will increase over time. Whether the tech can be squeezed into a form factor that will be desirable to the masses is another problem altogether. The fact that apple (according to this article) have not managed to do it suggests to m…
Right. $3,000 is obviously a luxury/niche product, but $450 Nreal Air (which is a product you can buy today off Amazon) much less so. It's like 3D TVs, the idea will never die. Even if it's doesn't work out time around (which I doubt, having spent a tiny bit of time with an Nreal Air), expect to see it again in 10 years or so.
Re: Apple’s new headset meets reality
#77Hope the rumor in this article that Apple will sell the device at cost is true. Oculus understood that they needed to sell cheaply at first. I don't expect Apple to come in at $299, but the rumored $3k is a pretty heavy lift.
At £3K, they're not going after gamers or even enthusiasts. They're more likely going after creative professionals who're already all-in on the Apple ecosystem. Maybe product designers or architects, who want to show clients their designs in VR, and a slick Apple device will probably make a better impression than a PC VR setup with a bulky headset, cables everywhere, fans whirring, etc.
If $3k is the cost of making them without any markup, they are in big trouble.
Re: Apple’s new headset meets reality
#78Does anyone on HN actually use VR to workout? That seems to be the killer use case, but I don't know anyone that's getting fit because of VR workouts.
I use to with Supernatural on Quest2. It was cool and at the same time a huge pain in the ass. But there is something there for sure, the headset just needs to be like a pair of those lightweight wraparound sunglasses that baseball players wear and I would be shedding pounds.
Re: Apple’s new headset meets reality
#79> It redesigned the battery as an iPhone-size pack that sits in a user’s pocket, attached by a power cord aaaand, that's all I needed to read about that. It's never coming to market, maybe they'll revisit the idea in years to come though.
I am most excited about this part. The headset needs to be light as possible and this will help that.
Re: Apple’s new headset meets reality
#80>underscoring the narrative that the company’s biggest victories were initiated under his predecessor, Apple co-founder Steve Jobs
What does the author consider to be a victory?
Tim Cook was elevated because he had the operational capability to grow Apple. Jobs did not consider Cook to be a product design person. But Jobs trusted Cook to find and keep people who could design products.
By any stretch of the imagination, the company's biggest victories have been in growing and holding together the vast ecosystem of HW / SW and services that continuously deliver the highest customer satisfaction ratings. The reward for that has been becoming the biggest company in the world. (Some might consider this a victory.)
If introducing new hit products is the only kind of victory that can exist, then Apple Silicon and AirPods victories also go to Cook.