Earlier quoted context omitted.
I think we’ve heard the exact same argument about phones with keyboards, large phones, tablets and web apps (that if apple doesn’t do X they will get left behind, or if Apple doesn’t do Y soon enough they will get left behind), apple has not been left behind. I don’t think the goggles or ‘pro iPad’ will be any different. Apple will release when they are ready and likely they’ll do very well.
Maybe. But I've been buying Apple for over a decade and this is the first year I've considered migrating off the ecosystem. I think AR glasses (not goggles) are going to be the defining hardware tech of the decade and I can see them becoming ubiquitous. If they're planning on releasing the goggles at the rumoured price point ($1500 - $3000) I think people might be tempted to jump ship.
- access to custom silicon and potentially display technology ahead of what is available to competitors
- huge amount of money and resources to throw at this (buying up supply chain for key components etc)
- initial devices being iPhone / iPad / Mac accessories will give them a route to market & access to developers
I just don’t see how anyone else gets a look in.